Fostering Sustainable Consumption Practices Through Consumer Empowerment

It is generally agreed by the international community that current lifestyles by affluent consumers are not sustainable. Concurrently, there is an increasing perception that consumers themselves can make a difference with regard to the sustainability of their consumption pattern. Thus what can be done by both companies and governments to promote the translation of concerns into actions? Our conceptual model proposes that the translation of concern over sustainability to sustainable consumption practices is based on the promotion of self-efficacy, through the reduction of ambivalent feelings by enforcing knowledge-based trust between institutions and individuals.


Cristina Cardigo and Paulo Rita (2011) ,"Fostering Sustainable Consumption Practices Through Consumer Empowerment", in E - European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, Pages: 502-503.


Cristina Cardigo, ISCTE Portugal
Paulo Rita, ISCTE Portugal


E - European Advances in Consumer Research Volume 9 | 2011

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