From Silver Screen to Explaining Dreams: the Effect of Cultural Text on Personal Consumption Narratives
Although Consumer Culture Theory has accounted for the use of personal narrative in daily life and examined the archetypal narrative of cultural products, it has yet to examine the interaction between the two types of narrative structures. Using a combination of archival analysis and depth interviews, I find that consumers systematically draw from cultural narratives of gambling (movie plots, characters’ experiences) differentially depending on the object and function of their stories. Personal narratives about one’s own experiences tend to draw from idiosyncratic stories of disillusionment while personal narratives about others’ experiences tend to draw from archetypal hero and loss-of-control scripts.
Ashlee Humphreys (2011) ,"From Silver Screen to Explaining Dreams: the Effect of Cultural Text on Personal Consumption Narratives", in E - European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, Pages: 86-87.
Ashlee Humphreys, Northwestern University
E - European Advances in Consumer Research Volume 9 | 2011
The Effect of Fertility on Women’s Word-of-Mouth Behavior
Sevincgul Ulu, Rutgers University, USA
Kristina Durante, Rutgers University, USA
Jonah Berger, University of Pennsylvania, USA
Aekyoung Kim, Rutgers University, USA
Q10. Social Media Agency: Exploring the Role of Social Media Structures in Shaping Consumers’ Identity Projects
Gabrielle Patry-Beaudoin, Queens University, Canada
Jay Handelman, Queens University, Canada
The Secrecy Effect: Secret Consumption Polarizes Product Evaluations
Maria A Rodas, University of Minnesota, USA
Deborah Roedder John, University of Minnesota, USA