A Typology of Consumption Value: Teasing Out the Unique Properties of Utilitarian, Symbolic, Experiential, and Aesthetic Consumption Qualities
In response to ambiguous and unclear conceptualization of well-known perspectives on consumption value, this research develops a typology of consumption. Based on a reading of relevant literature, essentially two dimensions give themselves - the purpose of the value and the nature of its attributes. In terms of purpose, value can be defined with respect to its ability to serve as means to some further ends versus its ability to serve as an end in itself. In terms of attribute nature, the attributes providing the value can be either immediately available for judgment through the consumers’ perceptual receptors or they may need to be construed in order to be judged properly.
Even Lanseng (2011) ,"A Typology of Consumption Value: Teasing Out the Unique Properties of Utilitarian, Symbolic, Experiential, and Aesthetic Consumption Qualities", in E - European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, Pages: 612-614.
Even Lanseng, Norwegian School of Management, Norway
E - European Advances in Consumer Research Volume 9 | 2011
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