Family Consumption – Tradition, Conformity and Distinction

Some families travel to Gekås Ullared merely for shopping while others combine the visit with camping. The purpose of this paper is to discuss family consumption at GU and to find out what motivates families to visit GU. It is based on interviews with families and employees as well as observations in the department store and on the camping site nearby. The results are linked to conformity and distinction. A family visit to GU can reflect conformity, but both customers and management are involved in creating distinction.



Citation:

Karin M. Ekström (2011) ,"Family Consumption – Tradition, Conformity and Distinction", in E - European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, Pages: 4_5.

Authors

Karin M. Ekström, University of Borås



Volume

E - European Advances in Consumer Research Volume 9 | 2011



Share Proceeding

Featured papers

See More

Featured

How the Past Shapes the Present: The Assimilation of Enjoyment to Similar Past Experiences

Anika Stuppy, Erasmus University Rotterdam, The Netherlands
Bram Van den Bergh, Erasmus University Rotterdam, The Netherlands

Read More

Featured

Taking a Leaf out of my Review: The Asymmetrical Link between Linguistic Similarity and Attitude Certainty for Writers and Readers of Product Reviews

Ann Kronrod, University of Massachusetts, USA
Yakov Bart, Northeastern University, USA

Read More

Featured

Product Ethicality Dilemma: Consumer Reactions to 'Disgusting' Recycled Products

Berna Basar, Baruch College, USA
Sankar Sen, Baruch College, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.