Creating Positive Experiences

The key to maintain and strengthen customer relationships has been claimed to be the ability to provide customers with positive experiences. Based on interviews with personnel at Gekås Ullared, this paper provides some insight into how a retail store may maintain and strengthen customer relationships by giving its customers positive experiences. The following variables are discussed: 1) Price, 2) assortment, 3) supplementary services, 4) availability, 5) attitude of the staff, and 4) physical environment.


Daniel Hjelmgren (2011) ,"Creating Positive Experiences", in E - European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, Pages: 3_4.


Daniel Hjelmgren, University of Borås


E - European Advances in Consumer Research Volume 9 | 2011

Share Proceeding

Featured papers

See More


Pangs from Persuasion: When Recommendations Undermine Consumers’ Social Worth

Suzanne Galia Rath, Queens University, Canada
Laurence Ashworth, Queens University, Canada
Nicole Robitaille, Queens University, Canada

Read More


The Ex-Money Effect: When and Why People Feel Connected to Outcomes that Involve Money They Previously Had

Charis Li, University of Florida, USA
Yanping Tu, University of Florida, USA

Read More


When Sharing Isn’t Caring: The Influence of Seeking the Best on Sharing Favorable Word of Mouth about Unsatisfactory Purchases

Nicholas J. Olson, Texas A&M University, USA
Rohini Ahluwalia, University of Minnesota, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.