Consumer Experience of Value Creation - a Phenomenological Perspective
The recent proposition within the service dominant logic discourse that value is uniquely and phenomenologically determined by consumers and other beneficiaries has refocused attention on the relationship between consumer experience and value. The purpose of this paper is to contribute to this discussion by examining the consumer experience of value creation from a phenomenological perspective. The paper presents previous conceptualisations of consumer experience and consumer value, which are then integrated into a comprehensive conceptual framework. The paper concludes with suggestions on how the integrated conceptual framework might be operationalised in the context of mobile services and outlines potential research contributions.
Carol Kelleher and Joe Peppard (2011) ,"Consumer Experience of Value Creation - a Phenomenological Perspective", in E - European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, Pages: 325-332.
Carol Kelleher, University College Cork, Ireland and Cranfield University, Cranfield, United Kingdom
Joe Peppard, Cranfield University, Cranfield, United Kingdom
E - European Advances in Consumer Research Volume 9 | 2011
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