Masculine Experience of Happiness in New Zealand: How Young Men Consume Happiness
Masculine Experience of Happiness in New Zealand: How Young Men Consume Happiness We advance cross-disciplinary understanding of sources of happiness and the role consumption plays in personal constructions of happiness. Using auto-photography and phenomenological interviews, we studied what happiness means to young men. Our data indicate the importance of home and winning to happiness for these men. Sub-themes include home as place, home as people, and home as transcendent experience. Winning incorporates achievement, production, esteem, and superiority. Material things occurred frequently in these happiness stories. Consumption plays a strong role in creating home. The men also used tangible goods to achieve and display their winning.
Lorraine Friend, Carolyn Costley, and Nikita Wilson (2011) ,"Masculine Experience of Happiness in New Zealand: How Young Men Consume Happiness ", in E - European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, Pages: 506-507.
Lorraine Friend, University of Waikato, New Zealand
Carolyn Costley, University of Waikato, New Zealand
Nikita Wilson, University of Waikato, New Zealand
E - European Advances in Consumer Research Volume 9 | 2011
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