Domination and Liberation Through Social Exchanges For Music Access

While in the field of consumer behaviour, it has been discussed that consumption took place for the sake of consuming, this is believed to be partly replaced by access for the sake of accessing. Our intention is to provide evidence of the influence of music access to identity formation based on the power relations that are developed through social exchanges. We have conducted an interpretive study framed in the phenomenological tradition and concluded that some social exchanges develop relations of symbolic domination and others of symbolic liberation during the identity formation process, renegotiating the meanings of social and felt-identity.


Ercilia Garcia-Alvarez, Jordi Lopez-Sintas, and Konstantina Zerva (2011) ,"Domination and Liberation Through Social Exchanges For Music Access", in E - European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, Pages: 18-20.


Ercilia Garcia-Alvarez, Universitat Rovira I Virgili, Spain
Jordi Lopez-Sintas, Universitat Autonoma de Barcelona, Spain
Konstantina Zerva, Universitat de Girona, Spain


E - European Advances in Consumer Research Volume 9 | 2011

Share Proceeding

Featured papers

See More


K10. The Acronym Effect: Acronym and Buzzword Use Lowers Consumer Persuasion

Sumitra Auschaitrakul, University of the Thai Chamber of Commerce
Dan King, University of Texas Rio Grande Valley, USA
Ashesh Mukherjee, McGill University, Canada

Read More


C2. The Bad Taste of Healthy Food Discounts

Iina Ikonen, Vrije Universiteit Amsterdam
Aylin Aydinli, Vrije Universiteit Amsterdam
Peeter Verlegh, Vrije Universiteit Amsterdam

Read More


Q6. Online Social Status Predicts Subjective Well-being: a Two Population Study

Rui Du, University of Hawaii, USA
Miao Hu, University of Hawaii, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.