Moving On: the Music Industry's Struggle to Create Value For Its Customers

The study examines where the value in music consumption lies for today’s consumers, and compares this with the intentions of various parties on the industry side. It is argued that while many factors in the music industry are subject to constant technological change the reasons for the consumption of music have remained largely the same over centuries. The paper concludes that any successful business model must therefore (1) consider music increasingly as a service, combined with a number of value adding elements and (2) learn to monetise on the communal aspect of music consumption.


Marc Berger, Finola Kerrigan, and Gretchen Larsen (2011) ,"Moving On: the Music Industry's Struggle to Create Value For Its Customers", in E - European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, Pages: 16-17.


Marc Berger, King's College London, UK
Finola Kerrigan, King's College London, UK
Gretchen Larsen, King's College London, UK


E - European Advances in Consumer Research Volume 9 | 2011

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