Imagining Place-Based Community Through Consumption? An Autoethnography

This working paper describes the first phase of research that explores the potential of consumer experiences in servicescapes to construct postmodern community that is grounded in place. This stage adopted an autoethnographic methodology to examine the subjective, emotional and imaginative aspects of the community experience, through the author’s consumption experiences within her new neighbourhood. Analysis shows that value experiences within servicescapes can facilitate integration into local social networks and enhance identification with, and attachment to place. Cumulatively these experiences also shape imagined identity in a process that relies on significant cross-referencing between individual and collective identification.



Citation:

Michelle Hall (2011) ,"Imagining Place-Based Community Through Consumption? An Autoethnography", in E - European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, Pages: 604-605.

Authors

Michelle Hall, Queensland University of Technology, Australia



Volume

E - European Advances in Consumer Research Volume 9 | 2011



Share Proceeding

Featured papers

See More

Featured

Tattoo: A Perspective Beyond Estethics

Luana C. Moraes, Universidade de Sao Paulo
Gabriela L. Pinheiro, Universidade de Sao Paulo
Nathalia S. Arthur, Universidade de Sao Paulo
Eliani C. Flores, Universidad Catolica del Peru
Jose Mauro C. Hernandez, Centro Universitário FEI

Read More

Featured

I3. Hormonal Effects on Materialism and the Moderating Role of Intrasexual Competition

Marcelo Vinhal Nepomuceno, HEC Montreal, Canada
Cristina Maria de Aguiar Pastore, Pontifical Catholic University of Paraná - PUCPR
Eric Stenstrom, Miami University, Ohio

Read More

Featured

B8. Factors Influencing Collaborative Consumption Usage in the US market: An Exploratory Study

Pia Annette Albinsson, Appalachian State University
B. Yasanthi Perera, Brock University, Canada
Bidisha Burman, University of Mary Washington
Lubna Nafees, Appalachian State University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.