The Servicescape and the Social Role It Plays in Consumers’ Lives
Retail literature has tended to focus on the physicality of “place”, whereas in other disciplines “place” has been viewed in terms of its temporal, spatial, natural, and social dimensions. The purpose of this study was to explore the social dimensions of the servicescape. Women were provided with cameras and instructed to photograph servicescapes that they visited regularly before being interviewed. Although there is a commercial element within this environment, it is not necessarily the primary motive for patronage intentions. Consumers’ non-commercial relationships, and their need for social connectedness may be more important than the products available and service attributes.
Citation:
Micael-Lee Johnstone and Sarah Todd (2011) ,"The Servicescape and the Social Role It Plays in Consumers’ Lives", in E - European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, Pages: 176-182.
Authors
Micael-Lee Johnstone, Victoria University, New Zealand
Sarah Todd, The University of Otago, New Zealand
Volume
E - European Advances in Consumer Research Volume 9 | 2011
Share Proceeding
Featured papers
See MoreFeatured
Only "$20 More": Additional Price Framing Increases the Choice of Upgraded Products and Services
Thomas Allard, Nanyang Technological University, Singapore
David Hardisty, University of British Columbia, Canada
Dale Griffin, University of British Columbia, Canada
Featured
K10. The Acronym Effect: Acronym and Buzzword Use Lowers Consumer Persuasion
Sumitra Auschaitrakul, University of the Thai Chamber of Commerce
Dan King, University of Texas Rio Grande Valley, USA
Ashesh Mukherjee, McGill University, Canada
Featured
Is Warm Always Trusting? The Effect of Seasonality on Trustworthiness
Gretchen Wilroy, Pennsylvania State University, USA
Margaret Meloy, Pennsylvania State University, USA
Simon Blanchard, Georgetown University, USA