Acculturation and Body Image: a Cross-Cultural, Inter-Generational, Qualitative Study of Filipino- and Indian-Australians

Prior research investigating the relationship between acculturation and body image has largely been quantitative. This qualitative study investigates how and why the process of change in values, attitudes, and standards when moving cultures (i.e., acculturation) that is experienced by two under-researched immigrant communities in multicultural Australia, namely, Filipino-Australians and Indian-Australians, might influence their body image perceptions. Two generations of these immigrant groups were compared with Anglo-Australians. The immigrant groups were found to be more relaxed than the Anglo groups with respect to their body image, which was indirectly impacted by the factors that shaped their acculturation experience.

Citation:

Anurag Hingorani, Lynne Freeman, and Michelle Agudera (2011) ,"Acculturation and Body Image: a Cross-Cultural, Inter-Generational, Qualitative Study of Filipino- and Indian-Australians", in E - European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, Pages: 207-213.