Reduce, Re-Use, Recycle Practice Theory

Acknowledging disposal as a site for theorisation is important for discussions of reducing consumption. The marketing discourse has long assumed that disposition is the terminal point for production but this is no longer tenable. Disposal can instead be regarded as a new point in the valuing of objects and, by implication, also be a new point in the relationship of people to goods. To reduce, re-use and recycle requires a fresh look at the nexus of goods, producers, and consumers. This paper considers this through the lens of practice theory and within the context of disposal.


Jan Brace-Govan and Elizabeth Parsons (2011) ,"Reduce, Re-Use, Recycle Practice Theory", in E - European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, Pages: 2.


Jan Brace-Govan, Monash University, Australia
Elizabeth Parsons, Keele University, UK


E - European Advances in Consumer Research Volume 9 | 2011

Share Proceeding

Featured papers

See More


C1. Promoting Subjective Preferences in Simple Choices During Sleep

Sizhi Ai, First Affiliated Hospital of Xinxiang Medical University
Yunlu Yin, University of Hong Kong
Yu Chen, Peking University
Lin Lu, Peking University
Lusha Zhu, Peking University
Jie Shi, Peking University

Read More


A Computational Social Science Framework for Visualizing the Possibility Space of Consumer-Object Assemblages from IoT Interaction Data

Donna Hoffman, George Washington University, USA
Thomas Novak, George Washington University, USA

Read More


J6. Cozying up to the Kardashians: A Theory for Consumers' Affinity towards Celebrity Gossip

Jayant Nasa, Indian School of Business
Tanuka Ghoshal, Baruch College, USA
Raj Raghunathan, University of Texas at Austin, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.