Reduce, Re-Use, Recycle Practice Theory

Acknowledging disposal as a site for theorisation is important for discussions of reducing consumption. The marketing discourse has long assumed that disposition is the terminal point for production but this is no longer tenable. Disposal can instead be regarded as a new point in the valuing of objects and, by implication, also be a new point in the relationship of people to goods. To reduce, re-use and recycle requires a fresh look at the nexus of goods, producers, and consumers. This paper considers this through the lens of practice theory and within the context of disposal.


Jan Brace-Govan and Elizabeth Parsons (2011) ,"Reduce, Re-Use, Recycle Practice Theory", in E - European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, Pages: 2.


Jan Brace-Govan, Monash University, Australia
Elizabeth Parsons, Keele University, UK


E - European Advances in Consumer Research Volume 9 | 2011

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