The Private Made Public - a Visual Analysis of Reducing Water Consumption

Water consumption is a key challenge for many places around the world. In Australia, a developed nation that is a significant exporter of food, access to water was once taken for granted. Severe drought, heavy restrictions and public debate challenge expectations of rights to water. A visual analysis explores urban water users' alternative approaches to reduce their water consumption as they respond to the extended drought. Fieldwork photographs illustrate household efforts to reduce reliance on mains water. Key is the necessity to make conventionally private bathroom behaviours a matter for public concern and challenge the social norms of personal cleaning.


Marcus Phipps (2011) ,"The Private Made Public - a Visual Analysis of Reducing Water Consumption", in E - European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, Pages: 1.


Marcus Phipps, University of Melbourne, Australia


E - European Advances in Consumer Research Volume 9 | 2011

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