Transformative Consumer Research: Postcards From Europe

This roundtable has been proposed to continue dialogue as to how Transformative Consumer Research (TCR) can be planned, conducted and disseminated in an effective way. By bringing together recognised researchers in the field from all over the world we look to improve the level of TCR in Europe and discuss how linkages can be made to ensure high quality research is conducted and disseminated. The focus of the roundtable is to encourage open dialogue and exchange of ideas that can be used to further one another’s research and the field as a whole.


Susan Dobscha, Stacey Baker , Jan Brace-Govan , Laurel Anderson , Nailya Ordabayeva , Julie Ozanne , Lucie Ozanne , Graham Austin , Pierre McDonagh , Ekant Veer , Nil Ozcaglar-Toulouse , Gergana Nenkov, Lucie Ozanne, and Marylouise Caldwell (2011) ,"Transformative Consumer Research: Postcards From Europe", in E - European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, Pages: 560-561.


Susan Dobscha, Bentley University, USA
Stacey Baker , University of Wyoming, USA
Jan Brace-Govan , Monash University, Australia
Laurel Anderson , Arizona State University, USA
Nailya Ordabayeva , Erasmus University
Julie Ozanne , Virginia Tech, USA
Lucie Ozanne , University of Canterbury, New Zealand
Graham Austin , Montana State University, USA
Pierre McDonagh , Dublin City University, Republic of Ireland
Ekant Veer , University of Canterbury, New Zealand
Nil Ozcaglar-Toulouse , University of Lille, France
Gergana Nenkov, Boston College
Lucie Ozanne, University of Canterbury
Marylouise Caldwell, University of Sydney


E - European Advances in Consumer Research Volume 9 | 2011

Share Proceeding

Featured papers

See More


When Stigma Does Good: Accentuating Certain Aspects of Stigma Enhances Effectiveness of Mental Health Messages

Chethana Achar, University of Washington, USA
Nidhi Agrawal, University of Washington, USA

Read More


Conjuring Creativity: The Impact of Fear

Ilgım Dara Benoit, Appalachian State University
Elizabeth Miller, University of Massachusetts, USA

Read More


J3. You Think I’m Yours but, Trust Me, I’m Not: How Consumers Value Dogs and Cats

Colleen Patricia Kirk, New York Institute of Technology
Samantha Renee Kirk, Boston College, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.