Transformative Consumer Research: Postcards From Europe

This roundtable has been proposed to continue dialogue as to how Transformative Consumer Research (TCR) can be planned, conducted and disseminated in an effective way. By bringing together recognised researchers in the field from all over the world we look to improve the level of TCR in Europe and discuss how linkages can be made to ensure high quality research is conducted and disseminated. The focus of the roundtable is to encourage open dialogue and exchange of ideas that can be used to further one another’s research and the field as a whole.


Susan Dobscha, Stacey Baker , Jan Brace-Govan , Laurel Anderson , Nailya Ordabayeva , Julie Ozanne , Lucie Ozanne , Graham Austin , Pierre McDonagh , Ekant Veer , Nil Ozcaglar-Toulouse , Gergana Nenkov, Lucie Ozanne, and Marylouise Caldwell (2011) ,"Transformative Consumer Research: Postcards From Europe", in E - European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, Pages: 560-561.


Susan Dobscha, Bentley University, USA
Stacey Baker , University of Wyoming, USA
Jan Brace-Govan , Monash University, Australia
Laurel Anderson , Arizona State University, USA
Nailya Ordabayeva , Erasmus University
Julie Ozanne , Virginia Tech, USA
Lucie Ozanne , University of Canterbury, New Zealand
Graham Austin , Montana State University, USA
Pierre McDonagh , Dublin City University, Republic of Ireland
Ekant Veer , University of Canterbury, New Zealand
Nil Ozcaglar-Toulouse , University of Lille, France
Gergana Nenkov, Boston College
Lucie Ozanne, University of Canterbury
Marylouise Caldwell, University of Sydney


E - European Advances in Consumer Research Volume 9 | 2011

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