Crossing the Cultural Divide: Consumption Compromises in Bi-National Homes

This paper examines the impact of consumption compromises within bi-national households, i.e., households where one spouse is born and raised in the country of residence, while the other spouse is an immigrant to that country. In these families, the sometimes competing cultures exacerbate the partner/spousal compromises that occur in any union. Partners often seek to integrate both sets of preferences, both within and across everyday and ritualized food consumption contexts. Individual consumption preferences are both encouraged and contained, as the needs of the family unit as a separate entity are seen to trump the personal preferences of the spouses.


Samantha Cross (2011) ,"Crossing the Cultural Divide: Consumption Compromises in Bi-National Homes", in E - European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, Pages: 74-75.


Samantha Cross, Iowa State University, USA


E - European Advances in Consumer Research Volume 9 | 2011

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