Transnational Family Consumption: Compromises Here, There, and Beyond

This research documents consumption compromises related to family ideals and life standards here (in Mexico), there (in the U.S.) and beyond (in imaginings/comparisons of life beyond these national domains). In detailing mechanisms of transcultural power in the ways family members notice and attempt to regulate changes in each other’s consumption this research contributes: 1) insight into changing gender roles and understandings of what it is to be a family, 2) knowledge of how family members negotiate transnational facets of consumption, and 3) understanding of how transnational family ideals enact important parts of the global economy.


Lisa Peñaloza and Judith Cavazos Arroyo (2011) ,"Transnational Family Consumption: Compromises Here, There, and Beyond", in E - European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, Pages: 73-74.


Lisa Peñaloza, École des Hautes Études Commerciales du Nord, France
Judith Cavazos Arroyo, Universidad Popular Autónoma del Estado de Puebla


E - European Advances in Consumer Research Volume 9 | 2011

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