Transnational Family Consumption: Compromises Here, There, and Beyond

This research documents consumption compromises related to family ideals and life standards here (in Mexico), there (in the U.S.) and beyond (in imaginings/comparisons of life beyond these national domains). In detailing mechanisms of transcultural power in the ways family members notice and attempt to regulate changes in each other’s consumption this research contributes: 1) insight into changing gender roles and understandings of what it is to be a family, 2) knowledge of how family members negotiate transnational facets of consumption, and 3) understanding of how transnational family ideals enact important parts of the global economy.


Lisa Peñaloza and Judith Cavazos Arroyo (2011) ,"Transnational Family Consumption: Compromises Here, There, and Beyond", in E - European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, Pages: 73-74.


Lisa Peñaloza, École des Hautes Études Commerciales du Nord, France
Judith Cavazos Arroyo, Universidad Popular Autónoma del Estado de Puebla


E - European Advances in Consumer Research Volume 9 | 2011

Share Proceeding

Featured papers

See More


N3. Emotion Regulation and Memory for Negative Emotion Ads

Sandra Segal, Ben Gurion University, Israel
Hila Riemer, Ben Gurion University, Israel
Shai Danziger, Tel Aviv University, Israel
Gal Sheppes, Tel Aviv University, Israel

Read More


N10. How Does It Make You Feel? Emotional Reasoning and Consumer Decisions

Andrea Rochelle Bennett, University of North Texas
Blair Kidwell, University of North Texas
Jonathan Hasford, University of Central Florida, USA
David Hardesty, University of Kentucky, USA
Molly Burchett, University of Kentucky, USA

Read More


Emotional Volatility and Cultural Success

Jonah Berger, University of Pennsylvania, USA
Yoon Duk Kim, University of Pennsylvania, USA
Robert Meyer, University of Pennsylvania, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.