Data Doppelgänger: Addressing the Darker Side of Digital Identity

This paper considers the darker side of digital identity through the Doppelgänger concept drawn from German folklore. We present the idea of the Data Doppelgänger, a person’s unwanted digital second self. We begin with a brief description of the nature of the Doppelgänger and its use in literature and psychoanalysis. We then consider some theories of identity and how they contribute and interplay with the idea of other selves. We then use the conceptual premises developed by Webber (1996) in his ‘working definition’ of the Doppelgänger in practice to build the conceptual underpinnings of the Data Doppelgänger.


Reppel Alexander and Szmigin ISabelle (2011) ,"Data Doppelgänger: Addressing the Darker Side of Digital Identity", in E - European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, Pages: 510.


Reppel Alexander, Royal Holloway, University of London, UK
Szmigin ISabelle , Univesity of Birmingham, UK


E - European Advances in Consumer Research Volume 9 | 2011

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