An Exploratory Study of Uk Teenage Behaviour in Online Social Network Environments

Online Social Networks (OSNs) have dramatically changed the way that consumers communicate and develop their self-identity. This is particularly evident amongst teenagers as the heaviest users and at a critical stage of life transition and identity development. Literature was drawn from theories on youth, the self, social identity and groups for an exploratory study on this emerging consumption culture. The activities and postings of 10 teenagers on OSNs were analysed in conjunction with qualitative data drawn from interviews and “spoken diaries” of their habits, motivations, behaviour and reflections in an OSN environment over a two week period.


Leigh Doster (2011) ,"An Exploratory Study of Uk Teenage Behaviour in Online Social Network Environments", in E - European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, Pages: 589-590.


Leigh Doster, Coventry University, United Kingdom


E - European Advances in Consumer Research Volume 9 | 2011

Share Proceeding

Featured papers

See More


How Passive Form Messages in CSR Advertisement Improve Consumer Reaction to the Campaign

Taehoon Park, University of South Carolina, USA
Anastasiya Pocheptsova Ghosh, University of Arizona, USA
Elise Chandon Ince, University of South Carolina, USA

Read More


No Self to Spare: How the Cognitive Structure of the Self Influences Moral Behavior

Rima Touré-Tillery, Northwestern University, USA
Alysson Light, University of the Sciences

Read More


When People Stop Being Nice and Start Getting “Real”: Use of Identity Labels for Stigmatized Groups

Esther Uduehi, University of Pennsylvania, USA
Americus Reed, University of Pennsylvania, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.