An Exploratory Study of Uk Teenage Behaviour in Online Social Network Environments

Online Social Networks (OSNs) have dramatically changed the way that consumers communicate and develop their self-identity. This is particularly evident amongst teenagers as the heaviest users and at a critical stage of life transition and identity development. Literature was drawn from theories on youth, the self, social identity and groups for an exploratory study on this emerging consumption culture. The activities and postings of 10 teenagers on OSNs were analysed in conjunction with qualitative data drawn from interviews and “spoken diaries” of their habits, motivations, behaviour and reflections in an OSN environment over a two week period.


Leigh Doster (2011) ,"An Exploratory Study of Uk Teenage Behaviour in Online Social Network Environments", in E - European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, Pages: 589-590.


Leigh Doster, Coventry University, United Kingdom


E - European Advances in Consumer Research Volume 9 | 2011

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