Coping With Brand Break-Ups: How Attachment Style Predicts Consumer Vengeance
Attachment styles influence a variety of interpersonal relationship behaviors. Recently, marketers have begun to examine the role of attachment styles in consumer-company interactions. We contribute to this budding research area by studying whether attachment style affects reactions to negative outcomes in consumer-company relationships, such as service failure. Evidence suggests that attachment style does predict behaviors such as complaining and that attachment style may be a useful way of understanding and predicting such consumer behavior.
Citation:
Allison R. Johnson, Matthew Thomson, and Jodie Whelan (2011) ,"Coping With Brand Break-Ups: How Attachment Style Predicts Consumer Vengeance", in E - European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, Pages: 588.
Authors
Allison R. Johnson, University of Western Ontario, Canada
Matthew Thomson, University of Western Ontario, Canada
Jodie Whelan, University of Western Ontario, Canada
Volume
E - European Advances in Consumer Research Volume 9 | 2011
Share Proceeding
Featured papers
See MoreFeatured
M1. How Rewarding is Your Rewards Program? Experiential vs. Material Rewards
Ayalla Ruvio, Michigan State University, USA
Farnoosh Khodakarami, Michigan State University, USA
Clay Voorhees, Michigan State University, USA
Featured
P5. Can(Can’t) Control, thus Try to Save (Earn): The Joint Effect of Perceived Control and Financial Deprivation on Financial Decisions
Min Jung Kim, Manhattan College
Featured
R11. The Influence of Brand Rituals on Perceived Brand Authenticity
Lijing Zheng, University of Hong Kong
Echo Wen Wan, University of Hong Kong
Zhongqiang (Tak) Huang, University of Hong Kong