Re-Negotiating Family Rituals At Mealtimes: the Participatory Role of the Television

This research uses an interpretive research strategy and adopts a multi-method approach to explore the role of the television in changing mealtime rituals. We uncover participatory roles of the television at mealtimes, and interpret these roles as transformational in nature. Our findings generate a deeper understanding of changing mealtime rituals, and contribute to our understanding of the relationship between materiality of a given eating location, and the choice of food consumed in that location.


David Chitakunye (2011) ,"Re-Negotiating Family Rituals At Mealtimes: the Participatory Role of the Television ", in E - European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, Pages: 61.


David Chitakunye, Royal Holloway University, UK


E - European Advances in Consumer Research Volume 9 | 2011

Share Proceeding

Featured papers

See More


Both Good from Afar…and Far from Good? Mental Representation Changes Consumer Preference for Products from a Brand with a Reputation for Innovativeness

Jeff Larson, Brigham Young University, USA
Kelly Goldsmith, Vanderbilt University, USA
BJ Allen, University of Arkansas, USA

Read More


R7. How and Why Life Transition Influences Brand Extension Evaluation

lei su, Hong Kong Baptist University
Alokparna (Sonia) Monga, Rutgers University, USA
Yuwei Jiang, Hong Kong Polytechic University

Read More


To Trace is to Trust: From Product Traceability to Brand Trust

Jing Wan, University of Groningen, The Netherlands
Pankaj Aggarwal, University of Toronto, Canada
Min Zhao, Boston College, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.