Re-Negotiating Family Rituals At Mealtimes: the Participatory Role of the Television

This research uses an interpretive research strategy and adopts a multi-method approach to explore the role of the television in changing mealtime rituals. We uncover participatory roles of the television at mealtimes, and interpret these roles as transformational in nature. Our findings generate a deeper understanding of changing mealtime rituals, and contribute to our understanding of the relationship between materiality of a given eating location, and the choice of food consumed in that location.


David Chitakunye (2011) ,"Re-Negotiating Family Rituals At Mealtimes: the Participatory Role of the Television ", in E - European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, Pages: 61.


David Chitakunye, Royal Holloway University, UK


E - European Advances in Consumer Research Volume 9 | 2011

Share Proceeding

Featured papers

See More


The Slippery Slope of Green Consumption: The Nonlinear Effects of Social Class

Li YAN, Monash University, Australia
Hean Tat Keh, Monash University, Australia
Jiemiao Chen, Monash University, Australia

Read More


H8. The Beneficial Side of Haze: Air Pollution Promotes Innovation and Creativity

Yi Wu, Tsinghua University
Yifan Chen, Tsinghua University
Yuhuang Zheng, Tsinghua University

Read More


Tattoo: A Perspective Beyond Estethics

Luana C. Moraes, Universidade de Sao Paulo
Gabriela L. Pinheiro, Universidade de Sao Paulo
Nathalia S. Arthur, Universidade de Sao Paulo
Eliani C. Flores, Universidad Catolica del Peru
Jose Mauro C. Hernandez, Centro Universitário FEI

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.