Re-Negotiating Family Rituals At Mealtimes: the Participatory Role of the Television

This research uses an interpretive research strategy and adopts a multi-method approach to explore the role of the television in changing mealtime rituals. We uncover participatory roles of the television at mealtimes, and interpret these roles as transformational in nature. Our findings generate a deeper understanding of changing mealtime rituals, and contribute to our understanding of the relationship between materiality of a given eating location, and the choice of food consumed in that location.


David Chitakunye (2011) ,"Re-Negotiating Family Rituals At Mealtimes: the Participatory Role of the Television ", in E - European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, Pages: 61.


David Chitakunye, Royal Holloway University, UK


E - European Advances in Consumer Research Volume 9 | 2011

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