Bridging Together Anti-Consumption and Consumer Resistance: Concepts, Concerns, Conflicts, and Convergence

In alignment with a growing interest in anti-consumption and consumer resistance, the roundtable will offer a discursive space to examine the various conflicts and/or convergences in accounting for consumers’ ways of opposing, escaping or altering consumption. Presented in a theatrical format – i.e. recontextualizing the synopsis, the scene and the characters –, we will show brief narratives to trigger personal views on individuals’ expression of consumer resistance and/or anti-consumption. With this roundtable, we hope to 1) expose ACR members to topics of anti-consumption and consumer resistance, 2) identify the conflicts and convergences between the two notions 3) discuss the conceptual, theoretical and methodological implications and 4) offer a platform for developing collaborative studies.


Søren Askegaard, Russell Belk, Douglas Brownlie, Daniele Dalli, Markus Giesler, Margaret Hogg, Rob Kozinets, Nil Özcaglar-Toulouse, Avi Shankar, and Lionel Sitz (2011) ,"Bridging Together Anti-Consumption and Consumer Resistance: Concepts, Concerns, Conflicts, and Convergence", in E - European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, Pages: 558-559.


Søren Askegaard, University of Southern Denmark
Russell Belk, York University, Canada
Douglas Brownlie, University of Stirling, Scotland, UK
Daniele Dalli, Università di Pisa, Italy
Markus Giesler, York University, Canada
Margaret Hogg, University of Lancaster, UK
Rob Kozinets, York University, Canada
Nil Özcaglar-Toulouse, University of Lille, Nord de France, LSMRC
Avi Shankar, University of Bath, UK
Lionel Sitz, EM Lyon, France


E - European Advances in Consumer Research Volume 9 | 2011

Share Proceeding

Featured papers

See More


The Asymmetry between Time and Money Compensation effect when feeling Scarcity: Time helps the Money Poor, but Money doesn’t help the Time Poor

Jane So, University of Washington, USA
Nidhi Agrawal, University of Washington, USA

Read More


When Buffers Backfire: Corporate Social Responsibility Reputation and Consumer Response to Corporate Ethical Transgressions

Marlene Vock, Amsterdam Business School, University of Amsterdam
Adrian Ward, University of Texas at Austin, USA
Margaret C. Campbell, University of Colorado, USA

Read More


Safety or Luxury: The Effect of Competitiveness on Consumer Preference in Social Crowding

Lijun Zhang, Nanyang Technological University, Singapore
Yee Ling, Elaine Chan, Nanyang Technological University, Singapore

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.