Bridging Together Anti-Consumption and Consumer Resistance: Concepts, Concerns, Conflicts, and Convergence

In alignment with a growing interest in anti-consumption and consumer resistance, the roundtable will offer a discursive space to examine the various conflicts and/or convergences in accounting for consumers’ ways of opposing, escaping or altering consumption. Presented in a theatrical format – i.e. recontextualizing the synopsis, the scene and the characters –, we will show brief narratives to trigger personal views on individuals’ expression of consumer resistance and/or anti-consumption. With this roundtable, we hope to 1) expose ACR members to topics of anti-consumption and consumer resistance, 2) identify the conflicts and convergences between the two notions 3) discuss the conceptual, theoretical and methodological implications and 4) offer a platform for developing collaborative studies.

Citation:

Søren Askegaard, Russell Belk, Douglas Brownlie, Daniele Dalli, Markus Giesler, Margaret Hogg, Rob Kozinets, Nil Özcaglar-Toulouse, Avi Shankar, and Lionel Sitz (2011) ,"Bridging Together Anti-Consumption and Consumer Resistance: Concepts, Concerns, Conflicts, and Convergence", in E - European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, Pages: 558-559.