Bridging Together Anti-Consumption and Consumer Resistance: Concepts, Concerns, Conflicts, and Convergence

In alignment with a growing interest in anti-consumption and consumer resistance, the roundtable will offer a discursive space to examine the various conflicts and/or convergences in accounting for consumers’ ways of opposing, escaping or altering consumption. Presented in a theatrical format – i.e. recontextualizing the synopsis, the scene and the characters –, we will show brief narratives to trigger personal views on individuals’ expression of consumer resistance and/or anti-consumption. With this roundtable, we hope to 1) expose ACR members to topics of anti-consumption and consumer resistance, 2) identify the conflicts and convergences between the two notions 3) discuss the conceptual, theoretical and methodological implications and 4) offer a platform for developing collaborative studies.


Søren Askegaard, Russell Belk, Douglas Brownlie, Daniele Dalli, Markus Giesler, Margaret Hogg, Rob Kozinets, Nil Özcaglar-Toulouse, Avi Shankar, and Lionel Sitz (2011) ,"Bridging Together Anti-Consumption and Consumer Resistance: Concepts, Concerns, Conflicts, and Convergence", in E - European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, Pages: 558-559.


Søren Askegaard, University of Southern Denmark
Russell Belk, York University, Canada
Douglas Brownlie, University of Stirling, Scotland, UK
Daniele Dalli, Università di Pisa, Italy
Markus Giesler, York University, Canada
Margaret Hogg, University of Lancaster, UK
Rob Kozinets, York University, Canada
Nil Özcaglar-Toulouse, University of Lille, Nord de France, LSMRC
Avi Shankar, University of Bath, UK
Lionel Sitz, EM Lyon, France


E - European Advances in Consumer Research Volume 9 | 2011

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