Bridging Together Anti-Consumption and Consumer Resistance: Concepts, Concerns, Conflicts, and Convergence

In alignment with a growing interest in anti-consumption and consumer resistance, the roundtable will offer a discursive space to examine the various conflicts and/or convergences in accounting for consumers’ ways of opposing, escaping or altering consumption. Presented in a theatrical format – i.e. recontextualizing the synopsis, the scene and the characters –, we will show brief narratives to trigger personal views on individuals’ expression of consumer resistance and/or anti-consumption. With this roundtable, we hope to 1) expose ACR members to topics of anti-consumption and consumer resistance, 2) identify the conflicts and convergences between the two notions 3) discuss the conceptual, theoretical and methodological implications and 4) offer a platform for developing collaborative studies.



Citation:

Søren Askegaard, Russell Belk, Douglas Brownlie, Daniele Dalli, Markus Giesler, Margaret Hogg, Rob Kozinets, Nil Özcaglar-Toulouse, Avi Shankar, and Lionel Sitz (2011) ,"Bridging Together Anti-Consumption and Consumer Resistance: Concepts, Concerns, Conflicts, and Convergence", in E - European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, Pages: 558-559.

Authors

Søren Askegaard, University of Southern Denmark
Russell Belk, York University, Canada
Douglas Brownlie, University of Stirling, Scotland, UK
Daniele Dalli, Università di Pisa, Italy
Markus Giesler, York University, Canada
Margaret Hogg, University of Lancaster, UK
Rob Kozinets, York University, Canada
Nil Özcaglar-Toulouse, University of Lille, Nord de France, LSMRC
Avi Shankar, University of Bath, UK
Lionel Sitz, EM Lyon, France



Volume

E - European Advances in Consumer Research Volume 9 | 2011



Share Proceeding

Featured papers

See More

Featured

The Subjective Value of Popularity: A Neural Account of Socially Informed Functional Value and Social Value

Robert Goedegebure, Wageningen University, The Netherlands
Irene Tijssen, Wageningen University, The Netherlands
Nynke van der Laan, University of Amsterdam
Hans van Trijp, Wageningen University, The Netherlands

Read More

Featured

B5. Money Doesn’t Buy Happiness, But What About Buying Trust? The Effectiveness of Financial Compensation in Restoring Trust After Double Deviation

Valentina Ortiz Ubal, Universidade Federal do Rio Grande do Sul (UFRGS)
Cristiane Pizzutti, UFRGS
Katja Gelbrich, Catholic University Eichstätt-Ingolstadt

Read More

Featured

N5. Mixed Feelings, Mixed Baskets: How Emotions of Pride and Guilt Drive the Relative Healthiness of Sequential Food Choices

Julia Storch, University of Groningen, The Netherlands
Koert van Ittersum, University of Groningen, The Netherlands
Jing Wan, University of Groningen, The Netherlands

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.