‘Coldfeet Café’: a Mundane Consumption Experience (While It Lasts?)

This study investigates the processes of transformation and cultural negotiation of mundane consumption phenomena. By analyzing the cultural experience of consumption at the “pølsevogn” – the humble and inconspicuous open air (mobile) hot dog stand typical in Danish street scene, also nicknamed “coldfeet café”. The pølsevogn is arguably a cultural institution in its own right in spite of – or given Danish cultural values maybe because of - its unpretentiousness. We aim to shed light on the specific dynamics and processes at play in case of a food cultural institution situated in the tension of (maintaining) “mundaneness” in the face of an emergent cultural role as a staged nostalgic experience.


Søren Askegaard, Dannie Kjeldgaard , and Per Østergaard (2011) ,"‘Coldfeet Café’: a Mundane Consumption Experience (While It Lasts?)", in E - European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, Pages: 37-38.


Søren Askegaard, University of Southern Denmark, Denmark
Dannie Kjeldgaard , University of Southern Denmark, Denmark
Per Østergaard, University of Southern Denmark, Denmark


E - European Advances in Consumer Research Volume 9 | 2011

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