Ordinary Spaces and Sense of Place

This study challenges the contemporary path of designing and thematizing commercial settings in such a way as to generate specific experiences and meanings in consumers. By looking at the bonds that consumers have with what we call ordinary places, i.e. small, informally branded or unthemed stores or restaurants, we reveal how the deepest links with favorite commercial spaces are often the ones forged with those mundane spaces where traits of store design have not been applied. Moreover, in analyzing the dynamics of sense of place, we argue that even detachment from these places is a necessary step for identity evolution.



Citation:

Stefania Borghini , John F. Sherry , and Annamma Joy (2011) ,"Ordinary Spaces and Sense of Place", in E - European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, Pages: 36-37.

Authors

Stefania Borghini , Bocconi University
John F. Sherry , University of Notre Dame
Annamma Joy, University of British Columbia



Volume

E - European Advances in Consumer Research Volume 9 | 2011



Share Proceeding

Featured papers

See More

Featured

The Impact of Childhood Exposure to Interparental Conflict on Consumer Response to Online Reviews

Mengmeng Liu, Chinese University of Hong Kong, China
Maureen Morrin, Temple University, USA
Boyoun Grace Chae, Temple University, USA

Read More

Featured

Product Retention (vs. Acquisition) Choices and Preference for Person-Related Features

Liad Weiss, University of Wisconsin - Madison, USA

Read More

Featured

B2. The Prevention Oriented Chameleon: Mimicry in a Prevention Orientation Leads to More Brand Trust

Judith Willberger, Technical University of Munich
Gavan Fitzsimons, Duke University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.