Sustainability in the 21St Century: Conquering Hurdles, Building Bridges, Spanning Disciplines

This roundtable brings together researchers from Europe, the Pacific Rim, and the U.S. to begin to globalize the sustainability conversations that were started at both TCR and North American ACR in 2009. While the U.S. sustainability discourse has focused on materialism, oil security and ‘clean coal’, climate change, peak oil, and food security have been more central to the European discourse. Perhaps the greatest challenge for consumer researchers now is to understand how to reduce the environmental impact of consumerism in the developed world while encouraging sustainable consumption in the developing world. This roundtable will give consumer researchers the opportunity to share ideas and creative thinking about how to move the agenda forward by strengthening our theoretical foundations and integrating sustainability into the mainstream of consumer research.



Citation:

Eric Arnould, Stacey Baker, Gary Bamossy, Susan Dobscha, Jim Freund, Bill Kilbourne, Pierre McDonagh, Lucie Ozanne, Andrea Prothero, and Michel Stralivetz (2011) ,"Sustainability in the 21St Century: Conquering Hurdles, Building Bridges, Spanning Disciplines", in E - European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, Pages: 555.

Authors

Eric Arnould, University of Wyoming, USA
Stacey Baker, University of Wyoming, USA
Gary Bamossy, Georgetown University, USA
Susan Dobscha, Bentley University, USA
Jim Freund, University of Lancaster, UK
Bill Kilbourne, Clemson University, USA
Pierre McDonagh, Dublin City University, IR
Lucie Ozanne, University of Canterbury, NZ
Andrea Prothero, University College Dublin, IR
Michel Stralivetz, Golden Gate University, USA



Volume

E - European Advances in Consumer Research Volume 9 | 2011



Share Proceeding

Featured papers

See More

Featured

Inequality and Market (In)efficiency

Serena Hagerty, Harvard Business School, USA
Michael Norton, Harvard Business School, USA

Read More

Featured

Cultivating Collaboration and Value Cocreation in Consumption Journeys

Melissa Archpru Akaka, University of Denver
Hope Schau, University of Arizona, USA

Read More

Featured

Cueing Backwards: Attention Processes in Multi-Attribute Choices

Antonia Krefeld-Schwalb, Geneva School of Economics and Management
Agnes Scholz, University of Zurich
Ursa Bernadic, Geneva School of Economics and Management
Benjamin Scheibehenne, Geneva School of Economics and Management

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.