Sustainability in the 21St Century: Conquering Hurdles, Building Bridges, Spanning Disciplines

This roundtable brings together researchers from Europe, the Pacific Rim, and the U.S. to begin to globalize the sustainability conversations that were started at both TCR and North American ACR in 2009. While the U.S. sustainability discourse has focused on materialism, oil security and ‘clean coal’, climate change, peak oil, and food security have been more central to the European discourse. Perhaps the greatest challenge for consumer researchers now is to understand how to reduce the environmental impact of consumerism in the developed world while encouraging sustainable consumption in the developing world. This roundtable will give consumer researchers the opportunity to share ideas and creative thinking about how to move the agenda forward by strengthening our theoretical foundations and integrating sustainability into the mainstream of consumer research.


Eric Arnould, Stacey Baker, Gary Bamossy, Susan Dobscha, Jim Freund, Bill Kilbourne, Pierre McDonagh, Lucie Ozanne, Andrea Prothero, and Michel Stralivetz (2011) ,"Sustainability in the 21St Century: Conquering Hurdles, Building Bridges, Spanning Disciplines", in E - European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, Pages: 555.


Eric Arnould, University of Wyoming, USA
Stacey Baker, University of Wyoming, USA
Gary Bamossy, Georgetown University, USA
Susan Dobscha, Bentley University, USA
Jim Freund, University of Lancaster, UK
Bill Kilbourne, Clemson University, USA
Pierre McDonagh, Dublin City University, IR
Lucie Ozanne, University of Canterbury, NZ
Andrea Prothero, University College Dublin, IR
Michel Stralivetz, Golden Gate University, USA


E - European Advances in Consumer Research Volume 9 | 2011

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