Sustainability in the 21St Century: Conquering Hurdles, Building Bridges, Spanning Disciplines

This roundtable brings together researchers from Europe, the Pacific Rim, and the U.S. to begin to globalize the sustainability conversations that were started at both TCR and North American ACR in 2009. While the U.S. sustainability discourse has focused on materialism, oil security and ‘clean coal’, climate change, peak oil, and food security have been more central to the European discourse. Perhaps the greatest challenge for consumer researchers now is to understand how to reduce the environmental impact of consumerism in the developed world while encouraging sustainable consumption in the developing world. This roundtable will give consumer researchers the opportunity to share ideas and creative thinking about how to move the agenda forward by strengthening our theoretical foundations and integrating sustainability into the mainstream of consumer research.


Eric Arnould, Stacey Baker, Gary Bamossy, Susan Dobscha, Jim Freund, Bill Kilbourne, Pierre McDonagh, Lucie Ozanne, Andrea Prothero, and Michel Stralivetz (2011) ,"Sustainability in the 21St Century: Conquering Hurdles, Building Bridges, Spanning Disciplines", in E - European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, Pages: 555.


Eric Arnould, University of Wyoming, USA
Stacey Baker, University of Wyoming, USA
Gary Bamossy, Georgetown University, USA
Susan Dobscha, Bentley University, USA
Jim Freund, University of Lancaster, UK
Bill Kilbourne, Clemson University, USA
Pierre McDonagh, Dublin City University, IR
Lucie Ozanne, University of Canterbury, NZ
Andrea Prothero, University College Dublin, IR
Michel Stralivetz, Golden Gate University, USA


E - European Advances in Consumer Research Volume 9 | 2011

Share Proceeding

Featured papers

See More


Intentionally “Biased”: People Purposefully Use To-Be-Ignored Information, But Can Be Persuaded Not To

Berkeley Jay Dietvorst, University of Chicago, USA
Uri Simonsohn, University of Pennsylvania, USA

Read More


The Power of the Past: Consumer Nostalgia as a Coping Resource

Dovile Barauskaite, ISM University of Management and Economics
Justina Gineikiene, ISM University of Management and Economics
Bob Fennis, University of Groningen, The Netherlands

Read More


When do More Options Produce Worse Choice?

Shannon Duncan, Columbia University, USA
Ulf Bockenholt, Northwestern University, USA
Eric J Johnson, Columbia University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.