Heterotopia and the City: a Guerilla Garden in Athens

We use the concept of heterotopia to better understand tensions simmering beneath city skylines in relation to citizens and uses of public spaces. Our interpretive case study focuses on an extreme instance of guerrilla gardening when residents in a bohemian neighbourhood of Athens created a park overnight in a deserted parking lot. We analyse how the park creates a heterotopic space that challenges and resists existing social orderings, arguing that, ultimately, the park acts as an agent for transformation in the urban environment.



Citation:

Andreas Chatzidakis, Pauline Maclaran, Alan Bradshaw, and Shona Bettany (2011) ,"Heterotopia and the City: a Guerilla Garden in Athens", in E - European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, Pages: 57-59.

Authors

Andreas Chatzidakis, Royal Holloway University of London, UK
Pauline Maclaran, Royal Holloway University of London, UK
Alan Bradshaw, Royal Holloway University of London, UK
Shona Bettany, University of Bradford, UK



Volume

E - European Advances in Consumer Research Volume 9 | 2011



Share Proceeding

Featured papers

See More

Featured

The Price of a Threat: How Social Identity Threat Influences Price Sensitivity

Jorge Rodrigues JACOB, Brazilian School of Public and Business Administration, Brazil
Yan Vieites, Brazilian School of Public and Business Administration, Brazil
Eduardo B. Andrade, FGV / EBAPE
Rafael Burstein Goldszmidt, Brazilian School of Public and Business Administration, Brazil

Read More

Featured

“My Brand” Behaved Badly: Psychological Ownership and Consumer Responsibility for Helping Brands Recover from Transgressions

Jennifer Wiggins, Kent State University, USA
Pamela Grimm, Kent State University, USA
Christina Kuchmaner, Kent State University, USA

Read More

Featured

“It’s Not You, It’s Me”: How Corporate Social Responsibility Decreases Customer Citizenship Behavior

Sofia Batista Ferraz, EAESP-FGV
Andres Rodriguez Veloso, University of São Paulo, Brazil
Diogo Hildebrand, Baruch College, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.