Consuming Invisible Cities: Desires, Imagination, and Utopia in Urban Transformation

Our inquiry of urban transformation in cities like New York, Barcelona, Leicester and Milan aims at interpreting the relations between dwellers’ and cities’ identities. Given the prominence of cities in contemporary consumption, we investigate urban renewal projects and find a multiplicity of meanings attributed to public space by inhabitants and visitors, as well as a sophisticated overlapping among consumer imagination, desire, and utopia. We also detect four different patterns of city transformation, ranging from subversion to preservation.


Luca M. Visconti, Pauline Maclaran, and Yuko Minowa (2011) ,"Consuming Invisible Cities: Desires, Imagination, and Utopia in Urban Transformation", in E - European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, Pages: 57.


Luca M. Visconti, Universita' Bocconi, Italy
Pauline Maclaran, Royal Holloway University of London, UK
Yuko Minowa, Long Island University - Brooklyn Campus, USA


E - European Advances in Consumer Research Volume 9 | 2011

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