Consuming Invisible Cities: Desires, Imagination, and Utopia in Urban Transformation

Our inquiry of urban transformation in cities like New York, Barcelona, Leicester and Milan aims at interpreting the relations between dwellers’ and cities’ identities. Given the prominence of cities in contemporary consumption, we investigate urban renewal projects and find a multiplicity of meanings attributed to public space by inhabitants and visitors, as well as a sophisticated overlapping among consumer imagination, desire, and utopia. We also detect four different patterns of city transformation, ranging from subversion to preservation.


Luca M. Visconti, Pauline Maclaran, and Yuko Minowa (2011) ,"Consuming Invisible Cities: Desires, Imagination, and Utopia in Urban Transformation", in E - European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, Pages: 57.


Luca M. Visconti, Universita' Bocconi, Italy
Pauline Maclaran, Royal Holloway University of London, UK
Yuko Minowa, Long Island University - Brooklyn Campus, USA


E - European Advances in Consumer Research Volume 9 | 2011

Share Proceeding

Featured papers

See More


Magical Anchors: Initial Focal Attention Drives the Direction and Content of Essence Transfer

Thomas Kramer, University of California Riverside, USA
Wenxia Guo, Acadia University
Zhilin Yang, City University of Hong Kong

Read More


Inside Jokes: Humor as social exclusion

Ovul Sezer, University of North Carolina, USA
Brad Bitterly, University of Pennsylvania, USA
Alison Wood Brooks, Harvard Business School, USA
Maurice Schweitzer, University of Pennsylvania, USA
Michael Norton, Harvard Business School, USA

Read More


How Residential Mobility Influences Donations

Yajin Wang, University of Maryland, USA
Amna Kirmani, University of Maryland, USA
Xiaolin Li, University of Texas at Dallas, USA
Nicole Kim, University of Maryland, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.