Speaking of Public Space: Cultures and Countercultures in the Confrontation About Street Art

Our multi-sited ethnography of street art movements accounts for the interconnections between the market and the social sphere, as well as between privately owned and collective goods. By investigating the ideologies of public space consumption that artists, dwellers, and public governors hold, we also interpret the reactions of the marketers to these countercultures. We argue that discussion about public space may, and actually does, affect companies’ strategies of branding, advertising, distributing or designing products to be privately owned and consumed.


Luca M. Visconti, Laurel Anderson, Stefania Borghini, and John F. Sherry Jr. (2011) ,"Speaking of Public Space: Cultures and Countercultures in the Confrontation About Street Art", in E - European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, Pages: 55-56.


Luca M. Visconti, Universita' Bocconi, Italy
Laurel Anderson, W.P. Carey School of Business, Arizona State University, Arizona
Stefania Borghini, Universita' Bocconi, Italy
John F. Sherry Jr., Mendoza College of Business, University of Notre Dame, Indiana


E - European Advances in Consumer Research Volume 9 | 2011

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