Speaking of Public Space: Cultures and Countercultures in the Confrontation About Street Art

Our multi-sited ethnography of street art movements accounts for the interconnections between the market and the social sphere, as well as between privately owned and collective goods. By investigating the ideologies of public space consumption that artists, dwellers, and public governors hold, we also interpret the reactions of the marketers to these countercultures. We argue that discussion about public space may, and actually does, affect companies’ strategies of branding, advertising, distributing or designing products to be privately owned and consumed.



Citation:

Luca M. Visconti, Laurel Anderson, Stefania Borghini, and John F. Sherry Jr. (2011) ,"Speaking of Public Space: Cultures and Countercultures in the Confrontation About Street Art", in E - European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, Pages: 55-56.

Authors

Luca M. Visconti, Universita' Bocconi, Italy
Laurel Anderson, W.P. Carey School of Business, Arizona State University, Arizona
Stefania Borghini, Universita' Bocconi, Italy
John F. Sherry Jr., Mendoza College of Business, University of Notre Dame, Indiana



Volume

E - European Advances in Consumer Research Volume 9 | 2011



Share Proceeding

Featured papers

See More

Featured

Penny for Your Preferences: Leveraging Self-Expression to Increase Prosocial Giving

Jacqueline R. Rifkin, Duke University, USA
Katherine Crain, Duke University, USA
Jonah Berger, University of Pennsylvania, USA

Read More

Featured

The “Break-in” Effect: A Token Gesture Can Increase Task Initiation and Prevent Goal Abandonment

Adelle Xue Yang, National University of Singapore, Singapore
Babu Gounder, University of Miami, USA
Rajesh Bagchi, Virginia Tech, USA

Read More

Featured

Inside Jokes: Humor as social exclusion

Ovul Sezer, University of North Carolina, USA
Brad Bitterly, University of Pennsylvania, USA
Alison Wood Brooks, Harvard Business School, USA
Maurice Schweitzer, University of Pennsylvania, USA
Michael Norton, Harvard Business School, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.