Local Acts, Global Impacts? Examining the Pro-Social, Non-Reciprocal Nature of Freecyclers

Recent research has shed light on the sharing behavior of members of Freecycle.org, a pro-social, online community that facilitates exchange of goods with the goal of generalized reciprocity and the more global intent of promoting environmental responsibility. What started out as a group of friends in Tucson, AZ who used an online discussion board to advocate for and facilitate the “one man’s trash is another man’s treasure” principle, quickly blossomed into a community of over 5 million members in over 85 countries. This presentation investigates how Freecyclers’ participation in this activity serves to increase community cohesion and personal and social sustainability goals.


Zeynep Arsel and Susan Dobscha (2011) ,"Local Acts, Global Impacts? Examining the Pro-Social, Non-Reciprocal Nature of Freecyclers", in E - European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, Pages: 7_8.


Zeynep Arsel, Concordia University, CA
Susan Dobscha, Bentley College, USA


E - European Advances in Consumer Research Volume 9 | 2011

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