Performing Local Community Through Co-Housing: a Discourse Analysis of the Value and Values of Sharing the Home

This paper seeks to extend consumer research insights into sharing by examining this complex phenomenon within the context of co-housing. Co-housing schemes are intentional communities that bring individuals and families together in groups to live together with common aims, activities and facilities. The growth of this phenomenon has been linked to contemporary societal concerns over ecological issues, sustainability, and the alienating effects of the breakdown of traditional local communities. The findings show that “local community,” far from being an essential state that co-housers aspire to, is being creatively performed through the processes of developing and promoting co-housing projects. Local community is performed as a shifting, inherently fluid actor that allows the conflicting discourses around co-housing initiatives to co-exist and produce a vision of life to engage and enroll prospective participants.


Shona Bettany (2011) ,"Performing Local Community Through Co-Housing: a Discourse Analysis of the Value and Values of Sharing the Home", in E - European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, Pages: 6_7.


Shona Bettany, Bradford University, UK


E - European Advances in Consumer Research Volume 9 | 2011

Share Proceeding

Featured papers

See More


Promoting Well-being and Combating Harassment in the Academy

Ekant Veer, University of Canterbury, New Zealand
Zeynep Arsel, Concordia University, Canada
June Cotte, Ivey Business School
Jenna Drenten, Loyola University Chicago, USA
Markus Geisler, York University, Canada
Lauren Gurrieri, RMIT University
Julie L. Ozanne, University of Melbourne, Australia
Nicholas Pendarvis, California State University Los Angeles, USA
Andrea Prothero, University College Dublin
Minita Sanghvi, Skidmore College
Rajiv Vaidyanathan, University of Minnesota Duluth, USA
Stacy Wood, North Carolina State University

Read More


Trusting the data, the self and “the other” in self tracking practices

Dorthe Brogård Kristensen, University of Southern Denmark, Denmark

Read More


Brand movement

Andrea Lucarelli, Lund University
Gregorio Fuschillo, Kedge Business School
Jon Bertilsson, Lund University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.