On the Borderline: Metaconsumption and the Liminal Tween

The following paper details specific aspects of a research project which explores the consumer culture of a liminal group – tweens, using the anthropological theory of liminality as a lens of analysis. The lived experience of a tween is explored using personal diaries, in-depth interviews and accompanied shopping trips. Outcomes of one aspect of this longitudinal research project – the theory of metaconsumption - are presented, suggesting a divergent theoretical path from the ‘effects’ dominated consumer socialization approach to researching young people and their relationships with consumption. We conclude that those in a shadowed reality, those social neophytes no longer children but not yet teens engage with consumption practices and spaces particular to those who must exist mid-way between two spheres of identity. Thus this shadowed reality, this socially indiscernible identity belies agentive consumption and active engagement with signifiers of a duality of mediated selves.



Citation:

Kevina Cody, Katrina Lawlor, and Pauline Maclaran (2011) ,"On the Borderline: Metaconsumption and the Liminal Tween", in E - European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, Pages: 385-393.

Authors

Kevina Cody, Dublin Institute of Technology, Ireland
Katrina Lawlor, Dublin Institute of Technology, Ireland
Pauline Maclaran, Royal Holloway, University of London, UK



Volume

E - European Advances in Consumer Research Volume 9 | 2011



Share Proceeding

Featured papers

See More

Featured

G3. Warm or Cold? The Effect of Color Temperature of Logo on Evaluation of For-Profits and Nonprofits

Eunmi Jeon, Sungkyunkwan University
Myungwoo Nam, Sungkyunkwan University

Read More

Featured

The Impact of Previews on the Enjoyment of Multicomponent Multimedia Experiences

Jayson S. Jia, University of Hong Kong
Baba Shiv, Stanford University, USA

Read More

Featured

N5. Mixed Feelings, Mixed Baskets: How Emotions of Pride and Guilt Drive the Relative Healthiness of Sequential Food Choices

Julia Storch, University of Groningen, The Netherlands
Koert van Ittersum, University of Groningen, The Netherlands
Jing Wan, University of Groningen, The Netherlands

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.