Challenging Contexts and Vulnerable Voices: Exploring Consumer Exclusion
This paper is a reflexive account of the challenges experienced in research studies involving low-income families and homebound consumers. Our aim is to highlight the role of emotions in the consumer research process, an issue that is often neglected in favour of more rationally focused methodology discussions. We identify areas where the physical and psychological vulnerabilities of the researchers were exposed and discuss the strategies employed to manage these situations. We argue that the value of exploring researcher emotions is evidenced in both academic and therapeutic benefits.
Citation:
Kathy Hamilton and Hilary Downey (2011) ,"Challenging Contexts and Vulnerable Voices: Exploring Consumer Exclusion", in E - European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, Pages: 79-80.
Authors
Kathy Hamilton, University of Strathclyde, Scotland
Hilary Downey, Queens University, Belfast, Northern Ireland
Volume
E - European Advances in Consumer Research Volume 9 | 2011
Share Proceeding
Featured papers
See MoreFeatured
A9. I know It’s not real, but I like it!
Junxian Yang, Singapore University of Social Sciences
Yue Wang, Singapore University of Social Sciences
Jufinnie Lim, Singapore University of Social Sciences
Yu-chen Hung, Singapore University of Social Sciences
Featured
R1. How Consumers Deal With Brand Failure-An Individual Differences Approach
Melika Kordrostami, California State University-San Bernardino
Elika Kordrostami, Rowan University
Featured
Exploring Consumers’ Technology Dreams and Nightmares: A Collage-Elicitation Study
Céline Del Bucchia, Audencia Business School
CAROLINE LANCELOT-MILTGEN, Audencia Business School
Cristel Russell, American University, USA
Burlat Claire, Audencia Business School