Challenging Contexts and Vulnerable Voices: Exploring Consumer Exclusion

This paper is a reflexive account of the challenges experienced in research studies involving low-income families and homebound consumers. Our aim is to highlight the role of emotions in the consumer research process, an issue that is often neglected in favour of more rationally focused methodology discussions. We identify areas where the physical and psychological vulnerabilities of the researchers were exposed and discuss the strategies employed to manage these situations. We argue that the value of exploring researcher emotions is evidenced in both academic and therapeutic benefits.


Kathy Hamilton and Hilary Downey (2011) ,"Challenging Contexts and Vulnerable Voices: Exploring Consumer Exclusion", in E - European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, Pages: 79-80.


Kathy Hamilton, University of Strathclyde, Scotland
Hilary Downey, Queens University, Belfast, Northern Ireland


E - European Advances in Consumer Research Volume 9 | 2011

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