Challenging Contexts and Vulnerable Voices: Exploring Consumer Exclusion

This paper is a reflexive account of the challenges experienced in research studies involving low-income families and homebound consumers. Our aim is to highlight the role of emotions in the consumer research process, an issue that is often neglected in favour of more rationally focused methodology discussions. We identify areas where the physical and psychological vulnerabilities of the researchers were exposed and discuss the strategies employed to manage these situations. We argue that the value of exploring researcher emotions is evidenced in both academic and therapeutic benefits.



Citation:

Kathy Hamilton and Hilary Downey (2011) ,"Challenging Contexts and Vulnerable Voices: Exploring Consumer Exclusion", in E - European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, Pages: 79-80.

Authors

Kathy Hamilton, University of Strathclyde, Scotland
Hilary Downey, Queens University, Belfast, Northern Ireland



Volume

E - European Advances in Consumer Research Volume 9 | 2011



Share Proceeding

Featured papers

See More

Featured

A9. I know It’s not real, but I like it!

Junxian Yang, Singapore University of Social Sciences
Yue Wang, Singapore University of Social Sciences
Jufinnie Lim, Singapore University of Social Sciences
Yu-chen Hung, Singapore University of Social Sciences

Read More

Featured

R1. How Consumers Deal With Brand Failure-An Individual Differences Approach

Melika Kordrostami, California State University-San Bernardino
Elika Kordrostami, Rowan University

Read More

Featured

Exploring Consumers’ Technology Dreams and Nightmares: A Collage-Elicitation Study

Céline Del Bucchia, Audencia Business School
CAROLINE LANCELOT-MILTGEN, Audencia Business School
Cristel Russell, American University, USA
Burlat Claire, Audencia Business School

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.