Exploring the Self-Expressive and the Self-Transformative Character of Cherished Possessions Through Stories From Greek Female Consumers
Previous consumer research suggests that key possessions define the self in relationship to other people and extend the self by symbolically expressing the self and/or by transforming the self in a desired form; enabling desired identities. This study examines how differently consumers define the self in relationship to other people through possessions and responds to the calls made for exploration of the relationship between the self-expressive and the self-transformative character of possessions. The findings from the in-depth interviews suggest that the theoretical distinction between self-expressive and self-transformative possessions holds or is transcended depending on the possession’s meaning, which often regards other people.
Katerina Karanika and Margaret K. Hogg (2011) ,"Exploring the Self-Expressive and the Self-Transformative Character of Cherished Possessions Through Stories From Greek Female Consumers", in E - European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, Pages: 66-68.
Katerina Karanika, Lancaster University
Margaret K. Hogg, Lancaster University
E - European Advances in Consumer Research Volume 9 | 2011
Always Trust in Your Friends? Cross-cultural Effects of Review Source and Incentives on Trustworthiness
Dionysius Ang, Leeds University Business School
Trust in the Holy or the Material: The Combined Impact of Religiousness and Materialism on Life Satisfaction
Kelly Gabriel, Vilanova University, USA
Aronte Bennett, Vilanova University, USA
Give Me Something of Yours: The Downside of Digital (vs. Physical) Exchanges
Anne Wilson, Harvard Business School, USA
Shelle Santana, Harvard Business School, USA
Neeru Paharia, Georgetown University, USA