Exploring the Self-Possession Boundary Through Hong Kong Chinese Consumers’ Narratives of Important Possessions

What constitutes the ownership of possessions? Can we draw a line to denote a possession boundary between what is mine and what is yours? Possessions and the extended self have received extensive attention in consumer research. Belk has suggested that there are different cultural interpretations of the concepts of the extended self and possessions. This paper explores the nature of the boundaries between the extended self and possessions (i.e. the self-possession boundary) and the construction of the self in terms of how the self is expressed and transformed through possessions.



Citation:

Phoebe Wong and Margaret K. Hogg (2011) ,"Exploring the Self-Possession Boundary Through Hong Kong Chinese Consumers’ Narratives of Important Possessions", in E - European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, Pages: 65-66.

Authors

Phoebe Wong, Lancaster University
Margaret K. Hogg, Lancaster University



Volume

E - European Advances in Consumer Research Volume 9 | 2011



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