Long-Term Effects of Exposure to Advertisements in Early Childhood
This research explains long-term effects of advertising prior to development of persuasion knowledge on consumer judgment that persist into adulthood. Results from two experiments demonstrate that: (1) positive affect felt toward early childhood advertising objects, but not late childhood advertising objects, leads to judgments in favor of attributes of advertised brands; and (2) enhancing accessibility to cognitive corrections can facilitate bias correction, but only when affect felt toward childhood advertising objects is less positive. These results have important implications for long-term consequences of advertising to young children for health-related product categories, such as sugary snacks, fast foods, tobacco, and alcohol.
Paul M Connell, Merrie Brucks, and Jesper H. Nielsen (2011) ,"Long-Term Effects of Exposure to Advertisements in Early Childhood", in E - European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, Pages: 524.
Paul M Connell, Stony Brook University, United States
Merrie Brucks, University of Arizona, USA
Jesper H. Nielsen, University of Arizona, USA
E - European Advances in Consumer Research Volume 9 | 2011
Effortful but Valuable: How Perceptions of Effort Affect Charitable Gift Choice and Valuations of Charity
Haesung Annie Jung, University of Texas at Austin, USA
Marlone Henderson, University of Texas at Austin, USA
E3. Having Power, Giving More? The Effect of Psychological Power on Consumers’ Charitable Giving of Time
Wumei Liu, Lanzhou University
When do More Options Produce Worse Choice?
Shannon Duncan, Columbia University, USA
Ulf Bockenholt, Northwestern University, USA
Eric J Johnson, Columbia University, USA