In Defence of Authenticity. an Analysis of Consumers’ Responses to a Crisis of Authenticity
Scholars have deeply discussed how authenticity can be socially constructed or threatened. However, the reaction of individuals to the processes through which authenticity can evolve or devolve over time is an under-researched topic. This paper focuses on popular music and uses netnography and direct interviews to investigate consumers’ responses to a band’s crisis of authenticity. Findings provide evidences that defending authenticity can be one potentially important individuals’ reaction, when authenticity is undermined. Particularly, individuals’ fantasy and the continuous discussion between fans within the community seem to play important roles in the process of defence.
Matteo Corciolani (2011) ,"In Defence of Authenticity. an Analysis of Consumers’ Responses to a Crisis of Authenticity", in E - European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, Pages: 496-497.
Matteo Corciolani, Università di Pisa
E - European Advances in Consumer Research Volume 9 | 2011
Doing Worse but Feeling Better: Consequences of Collective Choice
Nuno Jose Lopes, University of Navarra
Elena Reutskaja, IESE Business School
R6. The Anatomy of a Rival: The Influence of Inequity and Resentment on Rival Brands
Diego Alvarado-Karste, University of North Texas
Blair Kidwell, University of North Texas
M6. Approaching Negative Experience
Liang Shen, Shanghai Jiao Tong University
Fengyan Cai, Shanghai Jiao Tong University
Ying Yu, Huazhong Agricultural University