In Defence of Authenticity. an Analysis of Consumers’ Responses to a Crisis of Authenticity
Scholars have deeply discussed how authenticity can be socially constructed or threatened. However, the reaction of individuals to the processes through which authenticity can evolve or devolve over time is an under-researched topic. This paper focuses on popular music and uses netnography and direct interviews to investigate consumers’ responses to a band’s crisis of authenticity. Findings provide evidences that defending authenticity can be one potentially important individuals’ reaction, when authenticity is undermined. Particularly, individuals’ fantasy and the continuous discussion between fans within the community seem to play important roles in the process of defence.
Matteo Corciolani (2011) ,"In Defence of Authenticity. an Analysis of Consumers’ Responses to a Crisis of Authenticity", in E - European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, Pages: 496-497.
Matteo Corciolani, Università di Pisa
E - European Advances in Consumer Research Volume 9 | 2011
Do You Trust the System? Interaction Effect between Perceived Economic Mobility and Socioeconomic Status on Fair Market Ideology and Consumer Responses
Chun-Ming Yang, Ming Chuan University, Taiwan
Chia-Chi Chang, National Chiao Tung University
A Journey with no Return into the Animal Kingdom: The Role of Tattooing in the Construction of the Collective Identity of the Vegan and Vegetarian Movement
Renata Andreoni Barboza, IBMEC-Instituto Brasileiro de Mercado de Capitais
Tania Modesto Veludo-de-Oliveira, Escola de Administração de Empresas de São Paulo da Fundação Getulio Vargas (FGV EAESP)
“I Desire A Brand When I See How They are Different from Me”: Differential Effects of Blatant and Subtle Brand Rejection
Jun Yan, University of Manitoba, Canada
Fang Wan, University of Manitoba, Canada
Americus Reed, University of Pennsylvania, USA