Geo-Social Ethnography: Catching the Drift of Nomadic Consumers

This paper acknowledges mobility and complex territorialization by investigating marketplace cultures that are embedded in natural environments. Reflections on Alice Oswald’s poem ‘Dart’ inspire a version of ethnography that acknowledges how culture must float within shifting natural and social figurations. This method is useful for investigating nomadic consumers who follow (or hunt) natural phenomena that appear to migrate, which is not fully captured in existing ethnographical approaches. This methodology enables consumer researchers to reunite fragmented constructions of time, nature, space, markets and subjectivity.



Citation:

Robin Canniford (2011) ,"Geo-Social Ethnography: Catching the Drift of Nomadic Consumers", in E - European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, Pages: 47-48.

Authors

Robin Canniford, University of Melbourne, Australia



Volume

E - European Advances in Consumer Research Volume 9 | 2011



Share Proceeding

Featured papers

See More

Featured

The Self-Perception Connection: Why Consumers Devalue Unattractive Produce

Lauren Grewal, Dartmouth College, USA
Jillian Hmurovic, University of Pittsburgh, USA
Cait Lamberton, University of Pittsburgh, USA
Rebecca Walker Reczek, Ohio State University, USA

Read More

Featured

Beyond Needs and Wants: How Networked Hyper-rational Economic Actors “Win” the Deal but “Lose” the Shopping Trip

Colin Campbell, University of San Diego, USA
Hope Schau, University of Arizona, USA

Read More

Featured

Consumer Perceptions of Environmental ‘Win-Wins’

Tamar Makov, Yale University, USA
George Newman, Yale University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.