Geo-Social Ethnography: Catching the Drift of Nomadic Consumers

This paper acknowledges mobility and complex territorialization by investigating marketplace cultures that are embedded in natural environments. Reflections on Alice Oswald’s poem ‘Dart’ inspire a version of ethnography that acknowledges how culture must float within shifting natural and social figurations. This method is useful for investigating nomadic consumers who follow (or hunt) natural phenomena that appear to migrate, which is not fully captured in existing ethnographical approaches. This methodology enables consumer researchers to reunite fragmented constructions of time, nature, space, markets and subjectivity.


Robin Canniford (2011) ,"Geo-Social Ethnography: Catching the Drift of Nomadic Consumers", in E - European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, Pages: 47-48.


Robin Canniford, University of Melbourne, Australia


E - European Advances in Consumer Research Volume 9 | 2011

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