Daughter As Mother's Extended Self

This research focuses on the role of other people as extended self, and tries to investigate its distinctive nature embedded in a unique form of relationship between mothers and daughters in Japan. Through carefully interpreting the direct observation of the catalogue shopping performed by six mother-daughter pairs as well as the depth interviews, it reveals that daughters play dual roles as mothers’ extended selves. Daughters are treated as if they were non human objects like mothers’ Barbie Dolls; also, they are treated as highly important for mothers, and are expected to accomplish mothers’ ideal self in substitution for them.



Citation:

Mototaka Sakashita and Junko Kimura (2011) ,"Daughter As Mother's Extended Self", in E - European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, Pages: 283-289.

Authors

Mototaka Sakashita, Keio University, Japan
Junko Kimura, Hosei University, Japan



Volume

E - European Advances in Consumer Research Volume 9 | 2011



Share Proceeding

Featured papers

See More

Featured

A Taxonomy of Opposition to Genetically Modified Foods

Philip M. Fernbach, University of Colorado, USA
Nicholas Light, University of Colorado, USA
Lauren Min, University of Colorado, USA

Read More

Featured

Assemblages of Denim: Transforming from Mundane to Remarkable Consumption Object

Eminegül Karababa, Middle East Technical University
Mahmut Sami Islek, Eskisehir Osmangazi University
Ufuk Ay, KTO Karatay University

Read More

Featured

F3. The Dark Side of Happy Brands: A Case Study of Newport Cigarette Advertising

Timothy Dewhirst, University of Guelph, Canada
Wonkyong Beth Lee, Western University, Canada

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.