Daughter As Mother's Extended Self
This research focuses on the role of other people as extended self, and tries to investigate its distinctive nature embedded in a unique form of relationship between mothers and daughters in Japan. Through carefully interpreting the direct observation of the catalogue shopping performed by six mother-daughter pairs as well as the depth interviews, it reveals that daughters play dual roles as mothers’ extended selves. Daughters are treated as if they were non human objects like mothers’ Barbie Dolls; also, they are treated as highly important for mothers, and are expected to accomplish mothers’ ideal self in substitution for them.
Citation:
Mototaka Sakashita and Junko Kimura (2011) ,"Daughter As Mother's Extended Self", in E - European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, Pages: 283-289.
Authors
Mototaka Sakashita, Keio University, Japan
Junko Kimura, Hosei University, Japan
Volume
E - European Advances in Consumer Research Volume 9 | 2011
Share Proceeding
Featured papers
See MoreFeatured
R12. Brand Primes Can Satiate (Important) Consumer Goals
Darlene Walsh, Concordia University, Canada
Chunxiang Huang, Concordia University, Canada
Featured
L2. Wish List Thinking: The Role of Psychological Ownership in Consumer Likelihood to Purchase or Remove a Product from an Online Wish List
Christopher Groening, Kent State University, USA
Jennifer Wiggins, Kent State University, USA
Iman Raoofpanah, Kent State University, USA
Featured
Crossing Race and Markets: Introducing the Race in the Marketplace Research Network
Kevin D Thomas, University of Texas at Austin, USA
Sonya Grier, American University, USA
Guillaume D Johnson, Université Paris-Dauphine