Daughter As Mother's Extended Self

This research focuses on the role of other people as extended self, and tries to investigate its distinctive nature embedded in a unique form of relationship between mothers and daughters in Japan. Through carefully interpreting the direct observation of the catalogue shopping performed by six mother-daughter pairs as well as the depth interviews, it reveals that daughters play dual roles as mothers’ extended selves. Daughters are treated as if they were non human objects like mothers’ Barbie Dolls; also, they are treated as highly important for mothers, and are expected to accomplish mothers’ ideal self in substitution for them.



Citation:

Mototaka Sakashita and Junko Kimura (2011) ,"Daughter As Mother's Extended Self", in E - European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, Pages: 283-289.

Authors

Mototaka Sakashita, Keio University, Japan
Junko Kimura, Hosei University, Japan



Volume

E - European Advances in Consumer Research Volume 9 | 2011



Share Proceeding

Featured papers

See More

Featured

How Incremental Theory Enhances or Reduces Charitable Giving

Alyssa Yoon, Korea University, Korea
Jongwon Park, Korea University, Korea

Read More

Featured

H11. Not for Me: Identity Needs and Consumer Interest in Different Types of Co-creation

Lagnajita Chatterjee, University of Illinois at Chicago, USA
David Gal, University of Illinois at Chicago, USA

Read More

Featured

Asymmetry in Susceptibility to Fake News due to Political Orientation

Hyerin Han, University of Minnesota, USA
Ryan Wang, University of Minnesota, USA
Akshay Rao, University of Minnesota, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.