The Negotiation and Consumption of Mediated Masculinities in the Artistry of the Male Self

This study looks at how men construct their masculine self/identity/body (i.e. what practices or techniques they draw upon to transform themselves into the men they are), keeping in mind the mediated world within which they find themselves, and considering their own more immediate social surroundings and influences, that is to say, their interpretive community. The research paper combines Foucault’s later writings on technologies of the self with literary theory, using critics such as Stanley Fish (1980) and his work on ‘Interpretive Communities’ and Norman Holland (1973) and his “Identity Theory” to inform the study.


Deirdre Duffy (2011) ,"The Negotiation and Consumption of Mediated Masculinities in the Artistry of the Male Self ", in E - European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, Pages: 576.


Deirdre Duffy, Dublin Institute of Technology, Dublin, Ireland


E - European Advances in Consumer Research Volume 9 | 2011

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