Effects of Health Concerns and Adoption of Health-Related Products on Cognitive Age
Cognitive age has become an increasingly important concept when studying the older population. This study seeks to identify additional antecedent variables that may have an effect on cognitive age. The results support the general theory that differences in cognitive age are not merely related to the differences of chronological age, but are also based on life events which individuals experience throughout their life span. Directions for future research are also discussed.
Citation:
Anil Mathur, Roochita Jaju Mathur, and George P. Moschis (2011) ,"Effects of Health Concerns and Adoption of Health-Related Products on Cognitive Age", in E - European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, Pages: 243-248.
Authors
Anil Mathur, Hofsra University, USA
Roochita Jaju Mathur, USA
George P. Moschis, Georgia State University, USA
Volume
E - European Advances in Consumer Research Volume 9 | 2011
Share Proceeding
Featured papers
See MoreFeatured
R7. How and Why Life Transition Influences Brand Extension Evaluation
lei su, Hong Kong Baptist University
Alokparna (Sonia) Monga, Rutgers University, USA
Yuwei Jiang, Hong Kong Polytechic University
Featured
C4. The role of attachment to a human brand in improving eating habits
Amélie Guèvremont, École des Sciences de la Gestion, UQAM
Featured
Deprivation of Control and the Phonetic Appeal of Brand Names
Jamel Khenfer, Zayed University
Caroline Cuny, Grenoble Ecole de Management