Effects of Health Concerns and Adoption of Health-Related Products on Cognitive Age

Cognitive age has become an increasingly important concept when studying the older population. This study seeks to identify additional antecedent variables that may have an effect on cognitive age. The results support the general theory that differences in cognitive age are not merely related to the differences of chronological age, but are also based on life events which individuals experience throughout their life span. Directions for future research are also discussed.


Anil Mathur, Roochita Jaju Mathur, and George P. Moschis (2011) ,"Effects of Health Concerns and Adoption of Health-Related Products on Cognitive Age", in E - European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, Pages: 243-248.


Anil Mathur, Hofsra University, USA
Roochita Jaju Mathur, USA
George P. Moschis, Georgia State University, USA


E - European Advances in Consumer Research Volume 9 | 2011

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