Factors Influence British Muslim Clothing Choice in the United Kingdom (Uk)

Muslims have been recognised as one of the fastest growing ethnic minority segment in the UK (UK National Statistics 2001). The group also makes the second largest population in UK after Christians (UK National Statistics 2001). Consequently, a better understanding of this group of consumers is of great importance to marketers. This research aims to investigate factors influence British Muslim clothing choice in the UK. Specifically, it investigates influence of ethnic identification, acculturation, religiosity, social influence and clothing benefits on British Muslim clothing choice.



Citation:

Syadiyah Abdul Shukor (2011) ,"Factors Influence British Muslim Clothing Choice in the United Kingdom (Uk)", in E - European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, Pages: 572-573.

Authors

Syadiyah Abdul Shukor, Cardiff University, Wales, UK



Volume

E - European Advances in Consumer Research Volume 9 | 2011



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