An Obligation to Work Or an Opportunity to Have Fun? the Influence of Task Construal and Task Completion on Regulatory Behavior

Identical behaviors can be perceived in different ways by different people. For example, trying a piece of candy can be construed as act of regulation (i.e., the trial is limited to one piece of candy) or an opportunity for a rewarding experience (i.e., eat something tasty). We posit that individual differences (e.g., a person’s level of self-control) and contextual factors combine to influence the construal of a behavior as regulatory or rewarding. In turn, the construal of the behavior, and the degree to which the behavior is incomplete or completed, influence a person’s self-control in subsequent behaviors.



Citation:

Juliano Laran and Chris Janiszewski (2011) ,"An Obligation to Work Or an Opportunity to Have Fun? the Influence of Task Construal and Task Completion on Regulatory Behavior", in E - European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, Pages: 470.

Authors

Juliano Laran, University of Miami, USA
Chris Janiszewski, University of Florida, USA



Volume

E - European Advances in Consumer Research Volume 9 | 2011



Share Proceeding

Featured papers

See More

Featured

Narrow Algorithmic Searches Perpetuate Bias

Eugina (Wai Lun) Leung, Erasmus University Rotterdam, The Netherlands
Oleg Urminsky, University of Chicago, USA

Read More

Featured

Consumers' response to branded longevity

Anthony Moussa, Paris School of Business
Virginie de Barnier, IAE AIX MARSEILLE UNIVERSITY

Read More

Featured

Predicting Consumer Brand Recall and Choice Using Large-Scale Text Corpora

Zhihao Zhang, University of California Berkeley, USA
Aniruddha Nrusimha, University of California Berkeley, USA
Ming Hsu, University of California Berkeley, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.