Cosmopolitans Talking the Global But Walking the Local - a Multisited Exploration Into Middle-Class Consumers’ Tastes in Home Aesthetics
When cosmopolitan tastes have been paid attention in consumer culture theory (CCT) (Arnould & Thompson 2005), the methodological focus has been on polarized class dispositions and predominantly American consumers (Holt 1997, 1998; Allen 2001; Thompson & Tambyah). This investigation was designed to compensate for such shortcomings by contributing a multi-sited interpretation of cosmopolitan middle-class tastes in home aesthetics to CCT. It goes inside the private homes of consumers in Sweden, Turkey and USA, where results present three salient and commonly shared discursive themes of good taste, but reveal clearly local, material interpretations of the same.
Sofia Ulver-Sneistrup (2011) ,"Cosmopolitans Talking the Global But Walking the Local - a Multisited Exploration Into Middle-Class Consumers’ Tastes in Home Aesthetics ", in E - European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, Pages: 101-107.
Sofia Ulver-Sneistrup, Lund University, Sweden
E - European Advances in Consumer Research Volume 9 | 2011
Featured papersSee More
Assemblages of Denim: Transforming from Mundane to Remarkable Consumption Object
Eminegül Karababa, Middle East Technical University
Mahmut Sami Islek, Eskisehir Osmangazi University
Ufuk Ay, KTO Karatay University
Cohesion or Coercion? Why Coordinated Behavior Backfires in Marketing Contexts
Noah VanBergen, University of Cincinnati, USA
“Slim-As-Luxury” Effect: Product Shape as Input to Luxury Perceptions
Ji Jill Xiong, National University of Singapore, Singapore
Yu Ding, Columbia University, USA
Gita Venkataramani Johar, Columbia University, USA