Cosmopolitans Talking the Global But Walking the Local - a Multisited Exploration Into Middle-Class Consumers’ Tastes in Home Aesthetics

When cosmopolitan tastes have been paid attention in consumer culture theory (CCT) (Arnould & Thompson 2005), the methodological focus has been on polarized class dispositions and predominantly American consumers (Holt 1997, 1998; Allen 2001; Thompson & Tambyah). This investigation was designed to compensate for such shortcomings by contributing a multi-sited interpretation of cosmopolitan middle-class tastes in home aesthetics to CCT. It goes inside the private homes of consumers in Sweden, Turkey and USA, where results present three salient and commonly shared discursive themes of good taste, but reveal clearly local, material interpretations of the same.

Citation:

Sofia Ulver-Sneistrup (2011) ,"Cosmopolitans Talking the Global But Walking the Local - a Multisited Exploration Into Middle-Class Consumers’ Tastes in Home Aesthetics ", in E - European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, Pages: 101-107.