Testing Antecedents and Moderators in Product Evaluation: Towards a New Model of Consumer Satisfaction

The present research illustrates a preliminary version of the Knowledge-Hope Model of consumer satisfaction and reports the results obtained from two connected studies that supported its predictions. The proposed model is based on a conceptual re-formulation of the traditional disconfirmation paradigm (cf. Oliver 1997) and hypothesizes that satisfaction judgments are determined by either the schematic knowledge consumers hold about a product or their personal hopes associated with its consumption, depending on specific contextual factors, such as motivational dominance and involvement. Theoretical and marketing implications are discussed.



Citation:

Alessandro M. Peluso and Gianluigi Guido (2011) ,"Testing Antecedents and Moderators in Product Evaluation: Towards a New Model of Consumer Satisfaction", in E - European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, Pages: 545-546.

Authors

Alessandro M. Peluso, LUISS University of Rome, Italy
Gianluigi Guido, University of Salento, Lecce, Italy



Volume

E - European Advances in Consumer Research Volume 9 | 2011



Share Proceeding

Featured papers

See More

Featured

M12. From the Occult to Mainstream – Tracing Commodification of the Spiritual in the Context of Alternative Spiritualities

Richard Kedzior, Bucknell University

Read More

Featured

Q5. Conceptualizing the Digital Experience in Luxury

Wided Batat, American University Beirut

Read More

Featured

H5. Being Looked Up or Being Looked Down? The Divergent Effects of Camera Angle on Nonanthropomorphized and Anthropomorphized Product in Ads

Changchun Xuan, Xiamen University
Rui Chen, Xiamen University
Jing Jiang, Suzhou Broadcasting System
Bin Yu, Tsingtao Brewery Company Limited
Jingjia Peng, Icartoon Culture & Media Corporation ltd
Shengdong Lin, Xiamen University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.