The Influence of Subtle External Cues on Eating Behavior

People eat more when their eating companions eat more and less when their companions eat less. Studies 1 and 2 demonstrate that this effect is inhibited when participants are exposed to subtle external cues that relate to body weight. The results show that participants who have been exposed to these kinds of cues eat little, even if their confederate eats a lot. Study 3 was conducted in a setting without a confederate and shows that this priming effect is moderated by the motive to monitor one’s own weight.



Citation:

Thomas A. Brunner and Michael Siegrist (2011) ,"The Influence of Subtle External Cues on Eating Behavior", in E - European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, Pages: 482.

Authors

Thomas A. Brunner, ETH Zurich, Institute for Environmental Decisions, Consumer Behavior
Michael Siegrist, ETH Zurich, Institute for Environmental Decisions, Consumer Behavior



Volume

E - European Advances in Consumer Research Volume 9 | 2011



Share Proceeding

Featured papers

See More

Featured

Potions and Antidotes for Jekyll: What Summons Moral Identity in Product Choices

Young Joo Cho, Korea University, Korea
Y. Rin Yoon, Korea University, Korea
Jongwon Park, Korea University, Korea

Read More

Featured

The Trusted Influencer: How They Do It and How Brands Can Benefit

Gillian Brooks, Oxford University, UK
Mikolaj Piskorski, IMD

Read More

Featured

F6. Can CSR Save a Firm From a Crisis? A Role of Gratitude in the Buffering Effect of CSR on Consumer Vindictive Behavior.

Junghyun Kim, NEOMA Business School
Taehoon Park, University of South Carolina, USA
Myungsuh Lim, Sangji University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.