The Influence of Subtle External Cues on Eating Behavior

People eat more when their eating companions eat more and less when their companions eat less. Studies 1 and 2 demonstrate that this effect is inhibited when participants are exposed to subtle external cues that relate to body weight. The results show that participants who have been exposed to these kinds of cues eat little, even if their confederate eats a lot. Study 3 was conducted in a setting without a confederate and shows that this priming effect is moderated by the motive to monitor one’s own weight.



Citation:

Thomas A. Brunner and Michael Siegrist (2011) ,"The Influence of Subtle External Cues on Eating Behavior", in E - European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, Pages: 482.

Authors

Thomas A. Brunner, ETH Zurich, Institute for Environmental Decisions, Consumer Behavior
Michael Siegrist, ETH Zurich, Institute for Environmental Decisions, Consumer Behavior



Volume

E - European Advances in Consumer Research Volume 9 | 2011



Share Proceeding

Featured papers

See More

Featured

Cultural Values and Consumers’ Brand Preference

Jessie J. Wang, Miami University, Ohio
Ashok K Lalwani, Indiana University, USA
Devon DelVecchio, Miami University, Ohio

Read More

Featured

Surprise! The Positive Impact of Uncertainty on the Evaluation of Experiential Purchases

Iñigo Gallo, IESE Business School
LILY JAMPOL, Queen Mary University of London
Alberto Rampullo, IESE Business School
Thomas Gilovich, Cornell University, USA

Read More

Featured

E5. Volunteer Motivations for Direct versus Indirect Service

Abigail Schneider, Regis University
Eric Hamerman, Iona College

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.