The Influence of Subtle External Cues on Eating Behavior
People eat more when their eating companions eat more and less when their companions eat less. Studies 1 and 2 demonstrate that this effect is inhibited when participants are exposed to subtle external cues that relate to body weight. The results show that participants who have been exposed to these kinds of cues eat little, even if their confederate eats a lot. Study 3 was conducted in a setting without a confederate and shows that this priming effect is moderated by the motive to monitor one’s own weight.
Citation:
Thomas A. Brunner and Michael Siegrist (2011) ,"The Influence of Subtle External Cues on Eating Behavior", in E - European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, Pages: 482.
Authors
Thomas A. Brunner, ETH Zurich, Institute for Environmental Decisions, Consumer Behavior
Michael Siegrist, ETH Zurich, Institute for Environmental Decisions, Consumer Behavior
Volume
E - European Advances in Consumer Research Volume 9 | 2011
Share Proceeding
Featured papers
See MoreFeatured
Potions and Antidotes for Jekyll: What Summons Moral Identity in Product Choices
Young Joo Cho, Korea University, Korea
Y. Rin Yoon, Korea University, Korea
Jongwon Park, Korea University, Korea
Featured
The Trusted Influencer: How They Do It and How Brands Can Benefit
Gillian Brooks, Oxford University, UK
Mikolaj Piskorski, IMD
Featured
F6. Can CSR Save a Firm From a Crisis? A Role of Gratitude in the Buffering Effect of CSR on Consumer Vindictive Behavior.
Junghyun Kim, NEOMA Business School
Taehoon Park, University of South Carolina, USA
Myungsuh Lim, Sangji University