The Effects of Pre-Visit Attributes on Active Consumption of Museums Experience

Marketing researchers have begun to place cultural consumption debate into a broader framework that can account for consumers’ lifestyle as a means for participation in cultural places. This study uses museums in Scotland as a platform in order to further investigate the cultural consumption context with a particular focus on the role of active and inactive consumers and their behaviours and prior knowledge towards consumption. Based on the analysis of qualitative data, the study outlines three main concepts: cultural capital, motivation and familiarity, and their influence on level of engagement during an actual visit, which can be applied to studies of museum visitor behaviour.



Citation:

Babak Taheri and Karen Thompson (2011) ,"The Effects of Pre-Visit Attributes on Active Consumption of Museums Experience", in E - European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, Pages: 568-570.

Authors

Babak Taheri , University of Strathclyde, UK
Karen Thompson, University of Strathclyde, UK



Volume

E - European Advances in Consumer Research Volume 9 | 2011



Share Proceeding

Featured papers

See More

Featured

When High-End Designers Partner With Low-Cost Retailers: Bridging the Access Gap

Gabriel E. Gonzales, Pennsylvania State University, USA
Johanna Slot, Pennsylvania State University, USA
Margaret Meloy, Pennsylvania State University, USA

Read More

Featured

Brands as Complex Social Processes

Andrea Hemetsberger, University of Innsbruck, Austria
Hans Mühlbacher, International University of Monaco
Eric J Arnould, Aalto University, Finland

Read More

Featured

Ecce Machina Humana: Examining Competence and Warmth in Consumer Robots The two fundamental social judgment dimensions-competence and warmth-are as relevant for judging consumer robots as for humans. We find that competence has an increasing positive eff

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.