Inside Marketing: a New Odyssey
Inside Marketing: A New Odyssey Detlev Zwick, Schulich School of Business, York University Julien Cayla, Australian School of Business, University of New South Wales In comparison to the impressive amount of resources, time, and energy going into researching the inner life of consumers, a rather minor effort has been made to study the growing army of economic actors whose work it is to define markets, position and ‘culturally entangle’ products and services, and, more generally, give shape to the consumer culture as we know it (Callon, Meadel, & Rabeharosoa, 2002; Slater, 2002a, 2002b). This roundtable brings together researchers from various social science fields to discuss new ways to think about consumption and about consumer research by adopting a political economy of consumption approach (see e.g. Pietrykowski, 2007).
Julien Cayla , Franck Cochoy, Dannie Kjeldgaard , Lisa Peñaloza , Don Slater, Detlev Zwick, Liz Moor, and Kalman Applbaum (2011) ,"Inside Marketing: a New Odyssey", in E - European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, Pages: 551-552.
E - European Advances in Consumer Research Volume 9 | 2011
Cultural Values and Consumers’ Brand Preference
Jessie J. Wang, Miami University, Ohio
Ashok K Lalwani, Indiana University, USA
Devon DelVecchio, Miami University, Ohio
A Journey with no Return into the Animal Kingdom: The Role of Tattooing in the Construction of the Collective Identity of the Vegan and Vegetarian Movement
Renata Andreoni Barboza, IBMEC-Instituto Brasileiro de Mercado de Capitais
Tania Modesto Veludo-de-Oliveira, Escola de Administração de Empresas de São Paulo da Fundação Getulio Vargas (FGV EAESP)
N5. Mixed Feelings, Mixed Baskets: How Emotions of Pride and Guilt Drive the Relative Healthiness of Sequential Food Choices
Julia Storch, University of Groningen, The Netherlands
Koert van Ittersum, University of Groningen, The Netherlands
Jing Wan, University of Groningen, The Netherlands