Advances in Lyrical Consumer Research: Collaborative Circles and Paradessential Poetics

This brand culture research project explores the expressions of rebellion and questing for creativity in small dynamic friendship circles and their relevance for a vibrant urban reputation. The poetic texture and the schismatic core of the city as a brandscape are staged in three embodied acts. An explorative case study follows a collaborative creative circle of musicians in action. Next, paradessentials of brand performativity are sourced from key interpreters. In ethno-poetics there is no hypothesis up for validation; the project concludes with individual evocations, as a sequential thickening of unresolved paradoxes of the city’s ambiguous reputation, in newly commissioned poetry.


Roel Wijland and Jürgen Gnoth (2011) ,"Advances in Lyrical Consumer Research: Collaborative Circles and Paradessential Poetics", in E - European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, Pages: 275-282.


Roel Wijland, University of Otago, New Zealand
Jürgen Gnoth, University of Otago, New Zealand


E - European Advances in Consumer Research Volume 9 | 2011

Share Proceeding

Featured papers

See More


Always Trust in Your Friends? Cross-cultural Effects of Review Source and Incentives on Trustworthiness

Dionysius Ang, Leeds University Business School

Read More


Market Structure and Firm Engagement in Divisive Political Issues

Chris Hydock, Georgetown University, USA
Neeru Paharia, Georgetown University, USA
Sean Blair, Georgetown University, USA

Read More


Doing it the Hard Way: More Effortful Saving Leads to Less Investing

Joshua I Morris, Stanford University, USA
Szu-chi Huang, Stanford University, USA
Christopher Bechler, Stanford University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.