Be(Com)Ing Consumers: Young Children’S Everyday Accounts of Snacking

In this paper, the experiences of young Scottish children (8-11years) around ‘snacking’ are explored. Despite discourses of independence and democratisation of the family, in this aspect of food choice children are ‘becoming’, rather than ‘being’ food consumers and are still primarily reliant on parents for their snacks. Scottish children were found to be subject to the family and healthy eating discourse and related regulatory practices


David Marshall (2011) ,"Be(Com)Ing Consumers: Young Children’S Everyday Accounts of Snacking ", in E - European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, Pages: 10_11.


David Marshall, University of Edinburgh, UK


E - European Advances in Consumer Research Volume 9 | 2011

Share Proceeding

Featured papers

See More


G7. The Presence of Dividing Line Decrease Perceived Quantity

Jun Ouyang, Xiamen University
Yanli Jia, Xiamen University
Zhaoyang Guo, Xiamen University

Read More


Q10. Social Media Agency: Exploring the Role of Social Media Structures in Shaping Consumers’ Identity Projects

Gabrielle Patry-Beaudoin, Queens University, Canada
Jay Handelman, Queens University, Canada

Read More


E1. Effects of Recipients’ Emotional Expressions on Donors’ Preference for Helping with Development versus Survival

Xue Wang, University of Hong Kong
He (Michael) Jia, University of Hong Kong
Sara Kim, University of Hong Kong

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.