Got Milk? Then Get Rid of It! the Making of a Mythology of Family Health
This paper follows the counter-discourse of the anti-milk trend building around a popular book in Denmark, a traditionally dairy producing and consuming country. It follows the growing movement of inspired by Mauritzen’s book and examines the growing mistrust in health messages from the government. It uses interviews and public debate events to establish the link between health, body, individual and state in a Danish setting.
Citation:
Dorthe Brogård Kristensen and Søren Askegaard (2011) ,"Got Milk? Then Get Rid of It! the Making of a Mythology of Family Health", in E - European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, Pages: 9_10.
Authors
Dorthe Brogård Kristensen , University of Southern Denmark, Odense
Søren Askegaard, University of Southern Denmark, Odense
Volume
E - European Advances in Consumer Research Volume 9 | 2011
Share Proceeding
Featured papers
See MoreFeatured
Non-normative influence of self-decided prices on product-related inferences
Sudipta Mukherjee, Virginia Tech, USA
Mario Pandelaere, Virginia Tech, USA
Featured
My Money is Yours, but My Time is Still Mine: Inseparability of Consumption from the Self Increases Control and Giving
John P. Costello, Ohio State University, USA
Selin A. Malkoc, Ohio State University, USA
Featured
Q8. Avatars, Consumers and Possession in Online Gaming
Feihong Hu, Lancaster University, UK
Xin Zhao, Lancaster University, UK
Chihling Liu, Lancaster University, UK