Got Milk? Then Get Rid of It! the Making of a Mythology of Family Health

This paper follows the counter-discourse of the anti-milk trend building around a popular book in Denmark, a traditionally dairy producing and consuming country. It follows the growing movement of inspired by Mauritzen’s book and examines the growing mistrust in health messages from the government. It uses interviews and public debate events to establish the link between health, body, individual and state in a Danish setting.



Citation:

Dorthe Brogård Kristensen and Søren Askegaard (2011) ,"Got Milk? Then Get Rid of It! the Making of a Mythology of Family Health", in E - European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, Pages: 9_10.

Authors

Dorthe Brogård Kristensen , University of Southern Denmark, Odense
Søren Askegaard, University of Southern Denmark, Odense



Volume

E - European Advances in Consumer Research Volume 9 | 2011



Share Proceeding

Featured papers

See More

Featured

The Identifiable Donor Effect

Yunqing Chen, Chinese University of Hong Kong, China
Leilei Gao, Chinese University of Hong Kong, China

Read More

Featured

Understanding the Framing of Recommendations

Jia Gai, Erasmus University Rotterdam, The Netherlands
Anne-Kathrin Klesse, Erasmus University Rotterdam, The Netherlands

Read More

Featured

Assemblages of Denim: Transforming from Mundane to Remarkable Consumption Object

Eminegül Karababa, Middle East Technical University
Mahmut Sami Islek, Eskisehir Osmangazi University
Ufuk Ay, KTO Karatay University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.