Got Milk? Then Get Rid of It! the Making of a Mythology of Family Health

This paper follows the counter-discourse of the anti-milk trend building around a popular book in Denmark, a traditionally dairy producing and consuming country. It follows the growing movement of inspired by Mauritzen’s book and examines the growing mistrust in health messages from the government. It uses interviews and public debate events to establish the link between health, body, individual and state in a Danish setting.



Citation:

Dorthe Brogård Kristensen and Søren Askegaard (2011) ,"Got Milk? Then Get Rid of It! the Making of a Mythology of Family Health", in E - European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, Pages: 9_10.

Authors

Dorthe Brogård Kristensen , University of Southern Denmark, Odense
Søren Askegaard, University of Southern Denmark, Odense



Volume

E - European Advances in Consumer Research Volume 9 | 2011



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